Don’t Be Fooled By Investor Speculation In The Real Estate Industry

Low Commission Real Estate Brokerage
Low Commission Real Estate Brokerage

How to Sell a Home Fast

It’s no surprise that advances in technology are changing the real estate industry. Years ago, home buyers had to rely on real estate agents to see the homes available in the local market. Now, real estate agents are still an important part of the home buying process. But buyers can also look online to view listings that have been shared with the general public. New Trend in the Real Estate Industry: iBuyers One of the latest trends that we are seeing across the nation is the shift to “iBuyers.” People who are looking to sell their homes quickly and easily turn to real estate companies such as OpenDoor, OfferPad, and Knock. These brokerages leverage the internet to minimize overhead in the buying and selling process. Most of the sites give homeowners the opportunity to request an offer on the property, which is provided within 24 hours. Some sellers like the option to move as quickly as possible, but they don’t realize how much they are giving up by working with an online company instead of an in-person real estate agent. Investors have jumped on board, predicting that online sales are going to change the real estate industry completely. Are these new startups and investors on to something? Or is this trend simply being propped up by investor speculation and share prices, without real profits to be made in this questionable business model? Where These Real Estate Websites Fall Short It seems like a dream to have an offer on your home in 24 hours and close on the deal in 10 days. But like many things in life: if it sounds too good to be true, then it probably is. Here are a few drawbacks to using an online service when buying or selling a home:
  • High Fees: You can expect 6% commission fees when working with traditional real estate agents, or much less when choosing our team at DUFFY Realty. In comparison, some of these websites (such as Opendoor) charge as much as 14% in fees. The costs add up!
  • Cost of Repairs: After you have accepted the offer, the website team has the opportunity to inspect the property. If anything needs to be repaired, then the cost will be deducted from the sale price. Unfortunately, you don’t have the option to shop around for an affordable contractor, which means that you are likely over-paying for the repairs.
  • Personalized Attention: Nothing beats the one-on-one service that comes from working with a real estate agent in person. Your home is one of the biggest investments you will make, which is why it is important to have an industry expert to help with negotiations and paperwork.
At DUFFY Realty, we offer affordable real estate services without the need to sacrifice the personalized services available in the industry. If you are looking for a way to save money on your home sale/purchase, talk to our team instead of using these unproven online real estate websites: (678) 318-1700
Rhonda Duffy

Rhonda Duffy

Real estate expert and consumer advocate Rhonda Duffy is documented and ranked the #1 Agent in the U.S. for resales three years in a row and #1 Agent in Georgia 12 years in a row. Rhonda is the media’s go to expert on real estate matters for her commonsense approach, consumer advocacy and work to educate the public on the rapidly changing landscape of her profession. She has been licensed in real estate for 20 years, has been a broker in seven states and is trained in staging certification.

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Should I Turn My Home into a Rental Property?

green fruit smoothie ingredients
green fruit smoothie ingredients

How to Sell a Home Fast

Wondering whether it’s a good idea to rent your home? You aren’t the first to consider the possibility. It’s a question that people grapple with every day. So, what do you need to know? Here are several things to think about before you put it on the rental market:

Are You Ready Be a Landlord?

If you are ready and willing, then continue evaluating the option to rent out your home. If not, then perhaps you should rethink your plans. You can continue to own the place and live in it, or you can sell it. Being a landlord is a fair amount of work and, at times, it can even be a headache. Done well, the rewards can be worth your while, but don’t go into it thinking it’s a cakewalk.

As a landlord, you are responsible for maintaining the home and making timely repairs when needed. Of course, you can hire others to help with these requirements, but you’re the one who will foot the bill. Make sure to keep this in mind, and be prepared to pay for such things when needed.

Finding Good Tenants

An unoccupied rental house is losing money. At the same time, finding a bad tenant that fails to pay on time, or causes heavy damage to your property, is also losing money. So, what is a landlord supposed to do? Find and attract good tenants with good credit and stable employment. It takes time, but once you understand how to find quality tenants, you’re on your way. It’s a critical skill that will make or break your success.

Handling Tenant Issues

In the process of finding good tenants, you’re likely to encounter some that are less than ideal. They may be neglecting the property or disrespecting neighborhood rules. Perhaps they fail to pay rent. These issues must be dealt with, and it isn’t always pleasant to do. However, renters do have certain rights, so be sure to follow laws and procedures as you deal with issues that may arise.

Market Conditions

Before you decide to rent your home, take note of the market conditions. If the market favors sellers, then you might consider selling the property at top dollar. On the other hand, if the market favors buyers, then renting your home can be a great way to continue to accrue equity while you wait for home values to rise once again.

Financial Common Sense

Rental properties can be a fantastic investment, but it has to make sense. You’ll want to spend some time evaluating the tradeoffs between rental income and any tax deductions you may incur. Other things to consider should include projected expenses, current equity, the value of the property, etc. If needed, your accountant can help you to analyze the investment potential of renting your home.

DUFFY Realty is a reputable agency that puts people first. Helping people like you are the reason we’re in this business. If you’re ready for a team of knowledgeable professionals to provide some common-sense insights in today’s real estate market, give us a call: (678) 318-1700.

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Why June is the Best Month of the Year for Getting Offers on Your Home

Essential Repairs before a Home Appraisal

You’ve probably heard the common saying: April showers bring May flowers. In the real estate industry, we like to add that May listings bring June buyers! If you are thinking about selling your home, then right now is the best time of year to act. The local market is hot, giving you a great opportunity to maximize the value of your property and move to a new home of your dreams. Listing your home on the real estate market as soon as possible means you can take advantage of the offers coming in from people who want to move in the summer months.

Timing is Everything in Real Estate

While there are options to buy or sell a home throughout the year, there’s no question that timing is everything. It is important that you think about the overall value of the property, the equity that is available for rollover into your next purchase, as well as potential buyers who are ready to send their offers.

Even if your home is beautiful and ready to sell, it will probably take a while to close on the deal if you are having a hard time connecting with interested buyers. People tend to move at certain times of the year, based on school schedules and seasons.

There’s no question that summer not only brings hotter temperatures to the Atlanta area, but the real estate market heats up as well. Inventory is low, which means it is a great time to move if you are thinking about selling your home.

Get the Price that You Deserve

Listing a home in spring means you can sell your home by summer… and you will get the price that you deserve. Buyers are often motivated to lock in the deal before school starts in a few months, so they are anxious to submit great offers on quality properties available in the area.

While there are varying opinions on the “best month to sell a home,” there’s no question that you can’t go wrong when taking advantage of the summer demand in a strong real estate market. Make sure you choose a good real estate team that can help with the listing and marketing of the property. Quality real estate services ensure that you can sell the property quickly at a price that you deserve.

The Real Estate Leaders in Atlanta

We invite you to learn more about our team at DUFFY Realty. You’ll see that we are leading the Atlanta real estate industry with quality services and an unbeatable reputation. Our team offers competitive flat-rate real estate fees, helping you save thousands of dollars on the transaction.

For more information about quality real estate services, call DUFFY Realty at (678) 318-1700

4 Steps to Sell Your Home Quickly and Easily

4 Steps to Sell Your Home Quickly and Easily


Just because it is a seller’s market, doesn’t mean that you will be able to sell your home as quickly as you desire. You are probably feeling excited and anxious to settle into a new home with your family. So, you need to work with an experienced real estate agent to find a buyer for your current home.

A few simple steps can go a long way to highlight the features of the home. Plus, you need to be sure that you avoid common practices that might scare away potential buyers.

If you want a fast, easy experience when selling your home, then you need to follow these tips:

  1. Update the Décor: Outdated décor isn’t considered “vintage” if it isn’t done In most situations, it is best to get rid of the shag carpet, tacky wood paneling, and popcorn ceilings. Spend a little money on aesthetic renovations so that you can maximize your equity in the property.
  2. Keep it Clean: You never know when someone will want to see the property. So, make sure that you are always prepared by keeping your home clean. A buyer will turn right around if they walk in to see a mess of toys and laundry. Keep up with the dishes and make sure that you can quickly freshen up every room in 15 minutes or less.
  3. Purge the Clutter: It is essential that you show potential buyers the spacious benefits of the property. It can be a drawback if the closets are loaded to the brim. Sell some of the items, send things to the donation center, or pack things into a storage unit so that your home is free of clutter and distractions.
  4. Hide the Presences of Pets: It can be a turnoff if the buyer sees that pets were living in the house. Take time to clean up the yard so that the person doesn’t step in doggy doo-doo. Do a thorough cleaning of the house to get rid of potential smells, hair, and dander. If possible, find another home for the animal when you are trying to sell the property. If the animal needs to stay in the house while you are trying to sell it, make sure to load the pet into the car so that you can take it away during a home showing.
  5. Talk to a Real Estate Agent: When a real estate agent has seen hundreds or even thousands of homes, they have a trained eye to identify the things that aren’t working in the staging of a property. Talk to your real estate agent for staging tips, so that you can make the changes that are needed to attract the right buyers.

Here at DUFFY Realty, we are proud of our history of selling homes in record time. We have a proven system that works to sell a home quickly and easily, and we would love to assist with your real estate transaction. Talk to us to learn more about the services that we offer: (678) 318-1700

Three Essential Steps to Prepare Your Home for the Real Estate Market

Three Essential Steps to Prepare Your Home for the Real Estate Market

Too often, homeowners will get it backward when they are ready to sell their property. They will focus on getting their home listed on the market, and then take a closer look at some of the things that can be done to improve the appearance of the home.

However, the smart play here is to consider your real estate listing as the first “showing” of your home. The listing photos need to be professional and eye-catching if you want to capture the attention of potential buyers. It has been said that a picture is worth a thousand words… but in the real estate market, a picture could be worth several thousand dollars.

An experienced real estate agent will be able to offer the advice that you need to create the best listing for your home. Here are some of the tips that you might consider:

1. No Photos of the Home (Or Too Few)

The biggest mistake that you can make with a real estate listing is to skip the photos and list a property with no photo coverage. When a new listing goes live, often there are alert notifications in place to help potential buyers to virtually see the property right away. If the listing triggers an alert, then they will likely look at the listing and navigate away if they don’t see any photos. Most likely, they won’t come back to look again.

The second biggest mistake that you can make is only to add one or two photos. The more, the merrier! Choose the best picture of the home to highlight as the main image, then make it easy for buyers to see the rest of the home by offering a variety of pictures.

2. Only Professional Photos for Your Listing

Keep your iPhone camera in your pocket and hire a professional real estate photographer to help with your listing photos. Novice photos are often poorly lit and blurry, and they don’t frame the room in the best way.

The best solution is to have high-resolution photos that will make your home look great. A pro photographer will bring in the equipment and lighting that can enhance the rooms and highlight the desired features in your home.

3. Professional Staging

Before the photographer arrives, makes sure that you spend time clearing out the clutter in your home. Be sure that each room is in impeccable condition so that the photographer doesn’t have to work around messes in each room.

A professional stager can create a space that is inviting and welcoming. When buyers zoom in to look at the images online, they will see that you care about the property and that you’re a serious seller.

Do you need help with your online listing? DUFFY Realty is here for your family! We are experts in the Atlanta real estate market, and we can sell your home quickly and easily. Call us for more details: (678) 318-1700

Overpricing Can Stunt the Sale of Your Home

Overpricing Can Stunt the Sale of Your Home

Are you looking for ways to maximize the equity in your home? It makes sense that you want to increase the value as much as possible. Selling your home for a high price point means that you will have more equity that can be rolled into the purchase of the next home for your family.

If you are trying to sell your home, then you are probably anxious to make the change and get settled into your new property. It can be frustrating for your spouse and children to be in limbo without knowing when you are scheduled to move. Selling your home quickly will make this transition as easy as possible because you will have an anticipated timeline to follow.

Setting the Price of the Property

Even though you want to maximize your equity, there is one big mistake that should be avoided: setting the asking price too high. You might think that a higher price builds in more room to negotiate with potential buyers. But, if the price is unreasonably high, then you might be driving away people who are interested in your home.

Talk with your real estate agent about the range of value for your home. Your agent will look at other comparisons in the area and then make a suggestion about how much you should put on your listing price.

Competitive Pricing from the Beginning

One effective strategy to consider is setting the price of the home in a competitive range from the moment the real estate listing goes live. Don’t be fooled into thinking that you can set a high price and then lower it later on if there aren’t any takers. Competitive pricing from the beginning helps to ensure that your home will sell at the higher end of the price range.

The longer your home sits on the real estate market, the lower the selling price will be. Statistics show that homes that take a long time to sell close at significantly lower prices compared to the original listing price. If a home has been on the market for more than two months, then it is likely that the selling price will be as much as five percent lower.

Setting the Right First Impression for Your Home

The goal should be to set a great first impression for potential buyers, and the listing price will play an impact on this first impression. It is common for people to respond to a new listing price within a few weeks after the home is listed. So you need to make sure that the home is attractive to potential buyers from the beginning.

An experienced real estate agent can help by making recommendations about pricing your home and preparing the listing. At DUFFY Realty, we are the leading real estate team in the Atlanta area. We have sold thousands of homes, and we know what works. Call us today so that we can help you sell your home quickly and easily: (678) 318-1700

Effective Ways to Quickly Sell Your Home

low commission real estate agents

When it is time to sell a home, no one wants to wait for months while their property sits on the real estate market. A quick turn-around time and a good price should be the main goals that your real estate agent can help with. But, some agents don’t have the experience or understanding to know how to quickly sell a home.

Here at Duffy Realty of Atlanta, we know what works! These are a few of the effective strategies that will help you to sell your home quickly and easily:

Home Repairs and Upgrades

It might seem silly to put time and money into repairs when you are planning to move, but the truth is that these efforts can make a big difference to help you sell your home. A fresh coat of paint can go a long way to give your home a facelift, just make sure to stick with neutral colors. Look for potential issues in the home that might be noticed by an inspector, and take care of those repairs in advance to avoid problems when a buyer is ready.

Talk with a Home Stager

Did you know that it has been shown that buyers are more likely going to visit a home when the home was staged for the online photos? If you stage your home, the overall appearance of the property is drastically changed, and the photos make the home more attractive to potential buyers. Remember that people buy a home based on emotions, and the right staging can help to trigger the emotional centers that will encourage them to make an offer.

Your goal should be to get more buyers in the door, because then you will be able to sell the property faster and for a higher price. Staging helps to get people in the door, and it makes potential buyers more comfortable when they are walking through the property.

Set the Right Price

An over-priced home will sit on the real estate market without any interested buyers. Don’t make the mistake of setting the price too high, because it means that you will be missing the opportunity to connect with potential buyers who are interested. Talk with your Atlanta real estate agent about other comparable homes that have recently sold in the area, because this comparative market analysis can help you set the price point for your own property.

Hire an Experienced Atlanta Real Estate Agent

Working with a real estate agent will make a big difference in the success of selling your home. Find an agent who has plenty of experience in the local area, because experience can make a big difference to help you quickly sell your home. Our team at Duffy Realty of Atlanta knows what works in the real estate industry, and we will gladly offer advice and help with the marketing of your property. We invite you to contact us right away to learn more about the services that are available: (678) 318-1700

How Technology Can Help You Sell Your Home Faster

How Technology Can Help You Sell Your Home Faster

How Technology Can Help You Sell Your Home Faster

The real estate industry has changed over the years, and there is one factor that always has a major influence on the industry: technology. The internet has transformed the way people search for homes, and there are multiple communications channels that have opened up to make it easier than ever to connect with potential buyers and sellers.

If you want to sell your home quickly, then it is essential that you are working with a real estate agent who uses various online platforms. Traditional marketing methods aren’t very effective anymore! Talk with your real estate agent to learn about the types of tools that they will be using to sell your home.

Why the Internet Helps with Real Estate

One of the main reasons that the internet is necessary for real estate sales is because potential home buyers often look online to find homes that they are interested in. Almost everyone has a smartphone or a laptop, and it is easy to look up the real estate listings to find a property that matches what they need. If your home isn’t listed online, then you are missing out.

It is possible to make online home listings shine by using technology such as high quality images or video tours of the property. These tools allow you to make your home look desirable to potential buyers, increasing the likelihood that they will reach out to you to schedule a time to see the home. Use these tools as much as possible, because they help to filter potential matches so that you can connect with the right buyer.

Technology to Maintain Communication

Technology is also beneficial to facilitate communication. When it is time to close on a home, there are a lot of steps and it is necessary to stay in close contact with your real estate agent. These conversations can be held over text message, email, phone, or you can even have a video chat if needed.

If you are concerned about the environment and want to reduce the amount of paper that is being used, then consider cloud-based digital document sharing. There are a variety of tools that can be used, such as Google Docs, Dropbox, email, or other file sharing systems that make it easy to pass digital documents back and forth. By reducing paper usage, you can save money on paper, easily collaborate with other parties, and reduce the clutter in your office.

Here at Duffy Realty of Atlanta, we know the technology tools that can be used to help you buy or sell a home. Our goal is to leverage these tools as much as possible in order to achieve the best results that are available. We know what works, and we want to help with your real estate needs! Contact us anytime for more information about Atlanta real estate: (678) 318-1700

Why Spring is a Great Time of Year to Sell Your Home

Why Spring is a Great Time of Year to Sell Your Home

Sell a Home in Spring - Atlanta Real Estate

As you are compiling your spring cleaning list, are you considering ways to spruce up the property so that it is ready to be sold? Spring is an excellent time of year to sell your home, and it is important to get started right away if you want to beat the summer rush.

Get Ahead of the Crowd

Many homeowners delay listing their home on the market, because they have different reasons that they think it would be better to wait: when the kids are out of school, between semesters, or when the flowers in the yard have bloomed.

These reasons might seem valid, but the truth is that you are missing out on a great opportunity if you wait to sell your home. Since many people are waiting until summer to sell, you can get ahead of the crowd by listing your property on the real estate market right away.

Home buyers are looking for properties throughout the year, and inventory tends to be a little lower during the first few months of the year. As a result, you will increase your opportunities for offers since there aren’t as many homes for buyers to choose from.

Interest Rates are Rising

If you are selling your home, then it is likely that you will also be in the market to buy another home. Consider the financing options for your new home, and understand that the rising interest rates might impact your payments and mortgage qualification. It is expected that mortgage interest rates will continue to rise throughout the year. So, delaying the sale of your home could delay your ability to purchase a new home, which in turn impacts your new mortgage.

Additionally, increased mortgage rates can have an impact on the offers that you receive from potential buyers. A higher interest rate limits the size of the loan, which makes it more difficult for buyers to afford a higher price tag for their property.

The Weather is Nice for Moving

It can be uncomfortable to move during the colder winter months or the hot summer months. Instead of waiting for the temperatures to rise this summer, consider the fact that it will be more comfortable to move as soon as possible while the weather is reasonable. By selling your home as soon as possible, you will reduce the possibilities of moving in uncomfortable weather.

Whether you are planning to sell your home right away or you would like to wait for a little while, it is a good idea to talk with an experienced real estate team. Here at Duffy Realty of Atlanta, we are available to help with the sale of your home. For more information about the services that are offered, we invite you to contact our office as soon as possible. We will help you put together an effective plan to sell your home: (678) 318-1700

Cleaning Tips to Sell Your Home Faster

sell your home - Altanta Real Estate

When you are preparing to sell your home, one necessary step is to clean the house from top to bottom. First impressions matter when potential home buyers walk through the door, and a dirty space might cause people to lose interest in the property. If you want to know how to sell your home quickly and efficiently, then you need to put in the work to prepare the property.

More than Just a Wipe-Down

Selling your house takes more than a sponge and some multi-purpose cleaner to get the job done. Instead of treating it like any other day of house cleaning, you need to approach the project with a different mindset.

It takes a bit of time and a lot of elbow grease to properly prepare your home to put it on the market, but it’s worth the effort. Once you are done with these cleaning projects, your home will be ready to impress every potential buyer that walks through the door.

De-Clutter to Create Space

An over-crowded home leaves a negative impression on people, because the potential buyers might feel as though the space isn’t big enough. Go through every room, cupboard and closet to clear out as much clutter as possible. Sell unused items or donate them to charity. Or, if you don’t want to get rid of those things, box them up and store them at an off-site location.

Also, take time to clear out unnecessary items. You need to avoid knickknacks, paperwork, and décor that clutters up the space. The goal is to leave the area open and clean, with minimal items that detract from the home. Try to make your home as clean and open as a model home, which will create the impression of spaciousness.

Deep Clean Every Corner

Once the clutter has been cleared, you have opened the space to deep clean every inch of your home. If you don’t have time to deep clean, then you might consider hiring a professional cleaning service to help. Make sure to remove all mildew, mold, and grime. Look at cracks and crevices, gaps between the tiles, and areas that aren’t touched by general cleaning.

Small Repairs and Upgrades

If you really want to make your home shine, then you might look for small upgrades and repairs that can be done to improve the space. Simple things such as repainting the walls or installing new cabinet knobs can make a big difference to improve the overall appearance of the home.

Other repairs might include filling holes in the walls, replacing torn curtains, fixing cracked tiles or mirrors, or replacing anything else that might be broken. Stick with neutral colors instead of adding crazy, unusual colors to the home.

Following these steps can make it easier to set the right impression for buyers who might be interested in your home. For more details about how to sell your home, contact us at Duffy Realty of Atlanta. We are always available to answer your questions and help with anything that you need: (678) 318-1700