List for 1%. Keep the full-service protection.
DUFFY helps sellers get full FMLS/GAMLS exposure, stronger property positioning, owner-level oversight, and contract protection without old commission math.
Lower fee. Stronger system.
A lower listing fee should not mean lower standards. DUFFY’s model is built to reduce unnecessary commission while keeping the work that protects the seller’s outcome.
The goal is simple: help you sell well, keep more equity, and avoid expensive surprises after the offer arrives.
Comparing DUFFY to other options?
Good. You should. Lower commission only matters if the exposure, marketing, strategy, and protection still hold up.
We earn the 1%.
If DUFFY does not deliver the listing services we promised in writing, we will review it before closing and credit back our DUFFY listing fee at closing if we missed what we promised.
And when we do deliver, we ask happy clients to tell people DUFFY is not a discount brokerage. DUFFY is what happens when discount finally grows a spine.
Promise terms must be included in the listing agreement. Applies to DUFFY listing-side fee only and does not include buyer-side compensation, third-party costs, concessions, taxes, repairs, or lender/title/closing fees.
A+ BBB rating. Real reviews. Long track record.
DUFFY Realty of Atlanta is BBB Accredited with an A+ rating, and public reviews across BBB, Zillow, and third-party review sites speak to the same thing: clients value the savings, support, and strategy.
Review counts and ratings can change over time. We link to the public BBB profile so visitors can check it themselves.
See the 1% math.
Estimate the listing-side savings when DUFFY charges 1% instead of a higher traditional listing-side fee.
Try your number. No judgment if you immediately test a dream price.
This calculator compares listing-side fee only. Buyer-side compensation, closing costs, taxes, and concessions are separate.
At 3% listing-side fee.
At DUFFY’s 1% listing fee.
Money that does not need to wander off just because the old model got comfortable.
Estimate only. Commission terms are negotiable and may vary by property, agreement, buyer-side compensation, and transaction details.
What sellers get
- 1% listing fee
- FMLS/GAMLS exposure
- property-value marketing
- owner-level team oversight
- offer review and negotiation support
- contract audit and closing protection
What sellers avoid
- overpaying for vague promises
- weak listing explanations
- signing risky terms too fast
- losing leverage inside deadlines
- confusing “high offer” with “safe contract”
The offer is only the beginning.
Financing
Does the timeline match the deal?
Appraisal
What happens if value becomes a fight?
Due diligence
How much room does the buyer have to reopen the deal?
Stipulations
What quiet language changes seller leverage?
Ready to sell with better math?
Start with DUFFY’s 1% seller program.
Questions people ask before they trust the model
Is DUFFY’s 1% listing fee full service?
Yes. DUFFY lowers the listing-side fee, not the exposure, strategy, marketing, offer review, contract oversight, or closing support.
Will agents still show a 1% DUFFY listing?
Yes. DUFFY listings are entered into FMLS/GAMLS, where buyer agents search for homes. A lower DUFFY listing fee does not hide the property from agents or buyers.
Does DUFFY come to the house?
DUFFY can get sellers listed quickly using photos, property details, seller insight, listing data, and market response. If the market is not responding and the data does not explain why, DUFFY can send someone to the house for a strategic review.
Who protects me when offers come in?
DUFFY reviews more than price. The team looks at deadlines, contingencies, earnest money, financing, appraisal language, special stipulations, and terms that can change a seller’s leverage.
The part people worry about is usually the part DUFFY built around.
A lower listing fee makes sellers interested. Protection is what makes it make sense.
Is 1% less service?
No. DUFFY lowers the listing-side fee, not the exposure, strategy, contract review, or closing support. Cheap is doing less. DUFFY is built to remove waste, not protection.
Will agents still show my home?
Your home is placed in FMLS/GAMLS and syndicated where buyers and agents search. Agents do not need you to overpay DUFFY to find the property.
Do you come to the house?
We do not do ceremonial walkthroughs. We do strategic ones. We can get you listed fast using photos, details, data, and owner insight. If the market response is not matching the property and the data does not explain why, then we can send someone to the house.
Who protects the contract?
DUFFY reviews the terms behind the price: deadlines, contingencies, earnest money, stipulations, financing, and the little phrases that can become expensive later.