DUFFY Realty of Atlanta
Sell Your Business For the Most Money
DUFFY Current Path
This is an older DUFFY resource. The current DUFFY path below will get you to the strongest seller, buyer, proof, and conversation pages.
Current DUFFY Path
Selling with DUFFY has changed. Start with the current seller system.
The current DUFFY seller path explains the 1% listing fee, exposure through the two multiple listing services in Atlanta, strategic pricing, value marketing, contract loophole defense, and how you are not doing this alone.
Receipts Break
Proof beats a sales pitch. Inspect the work.
DUFFY is proud of the model because it has receipts: real sellers, real buyers, public reviews, real checks, and a process built in Atlanta since 2002.
January 17, 2021 by Rhonda Duffy
How to Sell Your Business for the Most Money Possible — Potentially Tax Free
This letter is about one path that can help you sell your business for the most money possible, potentially tax free.
DUFFY Realty started in 2002. Beyond a long history in Atlanta and licensing across the country, DUFFY became highly successful— launching me to the #1 spot for sold residential properties four years in a row. The model works, and the public loves it. So then what? You build something great… and then you want to retire and travel as your kids head off to college.
Like many business owners, we started thinking about exit options. When we met with a business broker (only one, to be fair), we weren’t impressed. They talked about competitors in our book (with proper disclosures, of course) and implied that a competitor would likely be the buyer. That made me cringe. No way. We set it aside. I’d rather close, I thought.
How We Built It
The journey began—and fair warning: when Frank and I get on a mission, we ride a rocket. We’re relentless about getting the best advice for the best value. We hate overpaying for anything, but we also know you must build a competent structure.
First, we were told about a law firm the speaker mentioned. We later learned (after a lot of questions) that some of what we were told wasn’t accurate. We were suspicious anyway because the fee seemed excessive—so high it would take too long to break even.
In classic Frank-and-Rhonda fashion, we started asking everyone we knew about this “strange thing” ESOP. After a few days and many calls, we found an accountant highly recommended for ESOP accounting. Our own accountant declined and told us it was highly specialized.
What Happened Next
Now to what you really want to know: yes, we have taken millions of dollars tax free, and we sold our business for more money. DUFFY does not pay corporate taxes, which also makes DUFFY more profitable.
Start Here
Ready to talk strategy?
Before you pay more, inspect what DUFFY already built. Then start the process or talk it through with DUFFY.