Placing a Newspaper Ad

Feel free to place any additional advertising that you think is helpful to your marketing strategy. Don’t forget the local papers indigenous to your county or city. They often produce more results at less prices. Continue reading

How to talk to buyers who view your home.

When buyers come to your home it is critical to know how to talk to them. Here are some guidelines that will help you connect to them and pass along the fond memories that you have collected over the years in your home.
Start the process by telling the buyers that you are going to let them walk through first and then you will take them on a quick tour and let them know the important things about the home that brings value to the home.Continue reading

How Lockboxes Work.

This article is talking about the Supra Blue electronic boxes that are placed on listings, usually on the front door. The lockbox holds the key to the house and will open for an real estate agent when the agent has updated their password to get into the house. As the agent requests a password update over their telephone modem, it also submits what lockbox and listing the agent has seen and what time they entered the home.Continue reading

How to talk to buyers who view your home.

When buyers come to your home it is critical to know how to talk to them. Here are some guidelines that will help you connect to them and pass along the fond memories that you have collected over the years in your home.

Start the process by telling the buyers that you are going to let them walk through first and then you will take them on a quick tour and let them know the important things about the home that brings value to the home.Continue reading

Process for Showing and Selling A Home in Atlanta

1. 93% of all buyers, according to Realtor.com, search online to find the homes they want to see. They use location and price as their criteria. Then they look at the list of what is available, scanning the exterior pictures to see if they want to look more closely at the interior pictures. According to Realtor.com statistics, buyers do not search by company listings. They only search by location and price and then add a few other things like bedrooms, baths, pool and neighborhood amenities. The other 7% of buyers rely on their agent to pull listings for them to see OR the agent sets them up on a system that emails them all the listings as they come on the market. This system is passive and automatic and ALL listings that fit that criteria are sent.

2. The buyer calls the listing agent or their buyer’s agent to set up an appointment to see the home.
Continue reading

Process for Showing and Selling A Home in Atlanta

1. 93% of all buyers, according to Realtor.com, search online to find the homes they want to see. They use location and price as their criteria. Then they look at the list of what is available, scanning the exterior pictures to see if they want to look more closely at the interior pictures. According to Realtor.com statistics, buyers do not search by company listings. They only search by location and price and then add a few other things like bedrooms, baths, pool and neighborhood amenities. The other 7% of buyers rely on their agent to pull listings for them to see OR the agent sets them up on a system that emails them all the listings as they come on the market. This system is passive and automatic and ALL listings that fit that criteria are sent.

2. The buyer calls the listing agent or their buyer’s agent to set up an appointment to see the home.

3.The agent courtesy calls or sets up an appointment with the homeowner unless the listing agent has listed himself or herself as the contact for seeing the home. On every listing in Atlanta, there is a contact name and phone number (95% of the time it is the homeowner’s number) for showing and the showing instructions. On Duffy Realty listings an agent who knows the process and who can read, calls the homeowner and follows the showing instructions. This name and number is before the listing agent’s name and number.

4. The agent shows the property and it is a standard courtesy for them to leave a business card when they are in the home, usually whether prompted to do so or not. Usually there is a bowl or statement for the agent to leave their card. Seasoned agents know to leave a card no matter what the circumstance including in vacant homes.

5. Sometimes the listing agent does follow up to see what the buyer’s thought of the property. This can be done by an email follow up system like HomeFeedback or can be done by phone call. Surveys show that agents prefer to give feedback by email.

6. If the buyer has questions, the agent will call the listing agent or homeowner to get those questions answered.

7. If the buyer wants to add the home to their short list, the agent will call the listing agent or homeowner for the Seller’s Disclosure if the homeowner has not left one out at the showing.

8. The buyer’s agent will write the offer for the buyer using the buyer’s requirements and demands.

9. The buyer’s agent is required by law to send the offer to another agent if the seller is in a listing agreement with that agent. There is no exception to this as the agent can loose their license if they don’t follow the procedure of sending the offer to the listing agent.

10. The listing agent and the buyer’s agent then work to come to agreement in writing on the contracts that both the buyer and seller sign. The agreement becomes binding only when all parties have signed the agreement and can not be accepted as binding just by a verbal agreement.

11. After the agreement is signed, the buyer’s agent and buyer will start working towards removing contingencies such as inspection and financing, known in the Georgia contracts as due diligence. The buyer’s agent will do the same process of calling the owner that they did during the showings to notify the owner of the inspection date and time.

12. Once the due diligence period is over, the earnest money becomes non-refundable and belongs to the seller unless there is another contingency in the contract.

13. The closing attorney that was assigned in the contract is contacted by the buyer’s agent to set a time for closing. The buyer’s agent calls the listing agent and homeowner to let them know.

14. The closing attorney will then send a form to the sellers to gather the information about the mortgage company their loan is with so that they can get the payoff information.

15. The buyer and seller show up at closing with or without the agents to sign their documents. There is no form or documents that agents sign during this process. They are there to get their check. If the agent is not there and there is a question, the closing attorney will call the agents.

What You Need To Rent A Home or Condo

When you attempt to rent a house, the landlord will most likely ask you to fill out an application.

You should have this stuff with you so that if you are in a pinch to rent the property before someone else does, you can beat them to the punch by having your stuff ready.

1. Have your references – full name, address and phone numbers including work numbers.

2. Know your past employers name, address and phone number.

3. Know how much you make exactly.

4. Know the information of your credit references – account number and payments.

5. Know the address of your previous residences and the full address and zip code.

6. Your bank account information – address, account number etc…

Paperwork that would be good to have to show the landlord. If there are 2 of you applying, you should both supply this information.

1. Your pay stub or tax return.

2. Your credit report – you can pull this from the internet for free.

3. Your criminal history – you can get this for free from the internet.

4. Any credit card bills, utility bills etc.. that would show that you pay your bills on time.

How To Talk To Buyers That See Your Home

When buyers come to your home it is critical to know how to talk to them. Here are some guidelines that will help you connect to them and pass along the fond memories that you have collected over the years in your home.

Start the process by telling the buyers that you are going to let them walk through first and then you will take them on a quick tour and let them know the important things about the home that brings value to the home.

Rule 1 – Don’t ask personal questions like:
Where do you live now?
Have you sold your home yet?
Can you afford my home?
What do you do for a living?

Rule 2 – Don’t follow them around on their heels. It is perfectly okay to know where your buyers are in your house, but they need space to see the home.

Rule 3 – Don’t talk during the walk-through. Let them ask you questions. They don’t need a tour guide on the first round.

Rule 4 – Make your tour for them reflective of important things that they can’t see or that are not obvious that brings value to your price. You can also add cards to the areas of the home that you have added upgrades. Hang them on the wall.

Rule 5 – Get their phone number and ask them when you can follow-up to see if they have interest.

Rule 6 – Call all buyers back if you add an incentive or lower your price.

Rule 7 – Hand all buyers a letter that you have written to them as potential buyers wherein you have answered any questions or objections that they may have about the home.

Rule 8 – You might consider putting your photos and flyer on a CD and giving this to your buyer.

Rule 9 – Feed the buyer cookies or something if you can during the visit and have them sit down. Talk about your family cookie recipe, your family etc… not about their house hunt.

Rule 10 – Sitting down brings me to my last suggestion, tell the buyer to please sit in each of your rooms so that they can see the rooms from all angles.

Rule 11 – If you are having a second showing, ask your best neighbor to stop in and say hi to you so that you can introduce them to the neighbor.

The point to all of this is that you should allow buyers to connect to your home and somewhat to you. Buyers want an emotional connection that allows them to feel confident in their house purchase. Avoid your own curiosity to ask questions and put on a show instead!

If you are showing your home and an agent is there with the buyers, still follow these rules if you are home.