At DUFFY Realty, we’ve been leading the Atlanta real estate industry for more than 16 years. During this time, we’ve seen a variety of techniques that our competitors have used in an attempt to scare up business. Regardless of the industry, there are always marketing tactics that businesses use to try to get customers in the door.

Good marketing isn’t a bad thing, especially when a company offers quality services to back up the claims. But, there are times when these marketing techniques are taken to the extreme. As a customer, you need to understand the offers and claims so that you find the best services that meet the needs of your family.

“I Will Buy Your Home if I Can’t Sell It!”

It might sound reassuring to know that an agent will buy a home if it doesn’t sell on the real estate market. But, can you really expect an agent to purchase your home if things don’t go according to plan?

The truth is that the claim is just a way to capture your attention, but the real estate agent doesn’t have any intention to buy your home. In fact, we’ve been told that the agents have never actually followed through on the promise to buy a home because it didn’t sell! It’s strictly a marketing ploy.

When clients fall for this marketing tactic, they might be surprised to learn that there are stringent requirements that need to be met before the home will be purchased. As a result, the requirements are never met, so the real estate agent doesn’t have to buy any properties.

Yes, your home will sell. But, there is a good chance that lowball offers will be accepted, which means that you might miss out on thousands of dollars in equity. Add those losses to the expensive costs for traditional real estate commissions, and it’s hard to make a profit on your real estate investment.

Trust the Team that Cares About Your Family

Instead of falling for a deceiving marketing ploy, look for the real estate team that has a proven history in the Atlanta area: DUFFY Realty. We are working hard to develop real relationships with our customers. Building these relationships on transparency and trust is the best way that we can maintain the connection over the years and ensure quality services for every family.

Not only do we offer competitive flat-rate real estate fees, but we use the best strategies to ensure that you receive a fair offer for your property. Your satisfaction is always our priority!

If you want to learn more about the difference it makes to choose DUFFY Realty; then you can contact us any time for a consultation. We are here to assist with all of your real estate needs: (678) 318-1700

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