Selling isn’t “just putting it online.” It’s protecting your money and creating maximum demand so buyers compete.

Here’s the DUFFY way:

• Expose it to the full market. More qualified eyes = stronger offers.

• Price with strategy, not hope. The goal is urgency without leaving money on the table.

• Negotiate like your equity depends on it—because it does. Terms matter as much as price.

• Close contract loopholes. A “good offer” isn’t good if it falls apart or costs you later.

• Don’t overpay for the same exposure. Technology leveled the playing field—fees should match the work.

Before you choose a path—traditional agent, low-fee brokerage, instant-offer buyer—compare models and get everything upfront. Then pick the one that protects your profit the most.

Today, paying a higher percentage doesn’t guarantee more exposure — the difference is the strategy and the protection behind it.