How to Make the Most Money Selling Your Home

The DUFFY Buyer Advantage

We charge 1.5% of the sales price — clear, written, no surprises.
When the listing side offers more, we negotiate so the amount above 1.5% can
benefit you at closing.*

*Subject to contract terms and lender/title rules.

STRUCTURED DIFFERENTLY
Buyer Incentives + Non-Exclusive Agreement
It is uncommon for a brokerage to offer buyer incentives while also using a truly non-exclusive agreement. DUFFY does. You are never locked in and remain free to work with any agent. DUFFY is compensated only on homes we work with you on that result in a successful purchase. This structure is designed to create clarity, fairness, and flexibility for our buyers.
Buyer Incentive

How It Works

DUFFY keeps it fair and transparent: we charge 1.5% of the sales price and negotiate that amount with the seller. When the seller pays more than 1.5%, the difference goes to you.

1
You pay for showings up front
This creates a cleaner process, protects your time, and keeps everything organized — we track every showing.
2
DUFFY negotiates our 1.5% with the seller
We write and negotiate so the seller contributes toward buyer representation when possible.
3
Seller pays more than 1.5%? You get the difference
Example: if the seller pays 2.5%, DUFFY keeps 1.5% and 1.0% is credited to you (subject to closing rules).
4
At closing, your credit offsets showing costs
You’ve paid for showings up front — the incentive is designed to reimburse you at closing when the seller’s contribution allows it.
DUFFY Fee
1.5% of sales price
Seller Pays
Negotiated
Buyer Gets
Anything over 1.5%

PROOF
4.8 ★
on Google, Zillow, Yelp, BBB & Facebook
57,000+
Metro Atlanta homes sold since 2002
Since 2002
Same model • Top 2% Agent Nationwide

Buyer Protection First — Fee Second

DUFFY is built to protect your money, your timeline, and your contract — with a clear 1.5% buyer fee and a possible closing credit when the listing side offers more.

Protection Timeline

A step-by-step system that reduces mistakes and strengthens your leverage — strategy, negotiation, and contract defense all the way to closing.

  • Spot risk early
  • Write tighter terms
  • Protect deadlines + contingencies

Transparent 1.5% Buyer Fee

Clear. Written. No surprises. We show the fee and the options before you write — so you can decide with confidence.

Clear math Written terms Protection-first

Potential Closing Credit

If the listing side offers more than 1.5%, we can often structure the difference to benefit you at closing.*

Simple idea:
Seller offers more → DUFFY stays at 1.5% → you may receive the difference.*
*Subject to contract terms and lender/title rules.

The money is nice. The protection is the point.

Georgia is a buyer-beware state. The real risk isn’t finding a home — it’s missing what you should have caught before you sign.

  • Contract loophole defense: We write and negotiate to protect your money, deadlines, and exit options.
  • Inspection + repair protection: We guide inspection strategy and repair requests so you don’t inherit surprises.
  • Financing + appraisal protection: We help you avoid deal-killers and overpriced “wins.”

What you get with DUFFY

Protection-first representation — built to reduce surprises, strengthen leverage, and keep you legally safe through closing.

  • Offer strategy + pricing guidance
    Know what to offer, why it wins, and where your real leverage is.
  • Winning terms without overpaying
    Structure terms that protect you while keeping the offer competitive.
  • Inspection game plan + repair negotiation
    A step-by-step inspection strategy that prevents “surprise ownership.”
  • Appraisal risk management
    Reduce deal-killers and protect your numbers when appraisals get tight.
  • Title + closing coordination
    Deadlines, documents, and moving parts handled — so nothing slips.
  • Team coverage + fast response times
    You’re supported by a system — not one person trying to freestyle it.
We don’t freestyle. We run a protective process.

Buyer FAQs

Clear answers. Written math. Protection-first guidance — start to close.

How does DUFFY Realty’s Buyer Incentive work?

DUFFY’s buyer fee is 1.5% of the sales price. We negotiate with the seller side to contribute toward that fee when possible.

If the seller side offers more than 1.5%, we can often structure the difference to benefit you at closing (for example, as a closing credit). *Subject to contract and lender/title rules.

Do I still get full representation if I’m getting a benefit at closing?

Yes. The benefit is secondary. The point is protection: contract terms, deadlines, inspection strategy, appraisal risk, and closing coordination. Your representation does not change based on compensation structure.

How much money will I get back?

It depends on what the seller side is offering on that specific home. If the seller contributes 1.5%, there may be no additional benefit. If the seller contributes more than 1.5%, the difference is where a buyer benefit may be possible.

We show you the numbers in writing before you write.

Can I use the money for closing costs?

Often, the cleanest way is a closing credit — but credits must follow lender and title rules. We’ll explain what’s allowed for your loan type and make sure it’s documented properly. *Subject to lender/title rules.

Is this legal?

Yes — when structured and disclosed correctly. Everything is documented in the purchase contract and closing statement, and any buyer benefit must comply with lender and closing requirements.

When will I receive my DUFFY benefit?

Under the current model, any buyer benefit is typically handled at closing (most commonly as a credit) when permitted. We do not promise post-closing payments because lender/title rules vary. *Subject to lender/title rules.

Why do you require Proof of Buying? Other agents don’t ask for this.

Because we’re running a protection system — not guessing. Proof of Buying (pre-approval or proof of funds) prevents wasted time, strengthens your negotiating position, and reduces the risk of contract failure once you’re under contract.

How much leeway time does DUFFY need to schedule my showing?

As a rule: the more notice, the better. Same-day is sometimes possible, but competitive homes often have tight windows and seller instructions. We’ll move fast — and we’ll be honest if a listing’s timing is unrealistic.

Do I have to do extra work?

No. You’ll make the decisions — we handle the protection: strategy, terms, negotiations, timelines, and documentation. We do ask you to be responsive on approvals because deadlines are how buyers get hurt.

Can DUFFY help me buy anywhere in Georgia?

Yes, in many areas. Coverage depends on travel time, showing density, and scheduling feasibility. If an area is outside normal coverage, we’ll tell you early and give you options.

What if I decide on an area that’s outside of DUFFY’s travel area?

We’ll offer a clean plan: either adjust your search area, schedule showings in efficient blocks, or connect you with a trusted partner while DUFFY stays involved on protection-critical steps where possible.

Can you help me with New Construction?

Yes — and you especially need protection there. Builder contracts are builder-friendly, deadlines matter, and “included upgrades” aren’t always what they sound like. We help you avoid expensive surprises and protect your leverage.

Am I working with just one agent?

You get a team-backed system. That means coverage, faster response, and fewer dropped balls — with one clear point of contact for your file.

Most agents are available anytime I call at night. Is that true?

Some are — until they’re juggling too many deals alone. DUFFY is built for reliability: documented guidance, clear timelines, and team coverage. If something is urgent (deadlines, offers, inspections), we prioritize it.

How can I get guidance and answers when your team isn’t available?

We set expectations and give you a step-by-step roadmap so you’re not stranded. And for time-sensitive items, we have coverage procedures so deadlines don’t get missed.

What if I don’t have any experience buying before — will I be lost?

No. First-time buyers are exactly who benefit from a protective process. We explain each step, translate the contract into plain English, and guide your decisions so you don’t “learn” by paying for mistakes.

How will I know how much to offer on a home?

We use comps, market momentum, competition level, appraisal risk, and your risk tolerance — then we pair pricing with terms that protect you. You’ll know what matters and why before you sign.

Do I have to do all the paperwork?

No. We prepare the documents, explain them, and coordinate signatures. Your job is to review, ask questions, and approve — not to become a contract expert overnight.

Why might DUFFY not be a good fit for me?

DUFFY is not ideal if you want a “tour guide” who will show homes endlessly without structure, proof of buying, or decision discipline. We’re a fit for buyers who want speed, clarity, and protection — and who respect deadlines.

*Subject to contract and lender/title rules.

DUFFY Buyer Incentive Checks, Happy Faces and Their Stories