There's a conversation that happens in almost every listing appointment in America, and almost nobody names it for what it is. The seller says: *"I think my house is worth $X."* The agent looks at the comps, frowns a little, and says: *"I love y
Let me tell you about the weirdest thing on our pricing menu, and why it's not weird at all once you understand it. When we list a house, we charge $500 up front. Then, when the house sells, we give the $500 back at closing. People ask about thi
Most deals die in the contract, not the listing. Here are the details agents miss and what protects your money.
Most real estate conversations happen in one of two camps. Either we're talking about what's good for the seller, or we're talking about what's good for the buyer. The whole industry treats them like opponents in a negotiation. I want to talk ab
Short answer: 62 days on average. But that average is a lie, and I’ll show you why.
Let me tell you something the real estate industry doesn't want sellers to think about too hard. Your house is probably not worth what Zillow says it's worth. And it's probably not worth what the comp on the corner says it's worth either. Becaus
Buyers scroll past 80% of listings in 2 seconds. Here's what makes them stop — and what most agents get wrong.
The $499,999 pricing trick costs sellers money. Here's why clean round numbers outperform 'strategic' pricing in the MLS.
The in-home listing appointment is a sales pitch — not a service. Here's what actually determines your home's price.
Your neighbor's fire sale doesn't have to drop your home's value. Here's how to defend your price when comparables work against you.
