A Look Inside DUFFY
Before you hire us, look at how we work.
DUFFY has participated in more than 57,000 Metro Atlanta transactions since 2002. Our fees are lower because the work is organized differently—not because pricing, marketing, negotiation, contracts or client protection were removed.
The DUFFY standard
Lower fees without removing the work that matters.
Technology and a specialized team handle the repeatable work efficiently. Experienced people stay focused on the decisions that require judgment, strategy and clear communication.
Pricing includes strategy and seller choice.
We study the market, condition, competition and buyer demand. We recommend a range and explain the tradeoffs, while preserving the seller’s right to ask a higher price when the property has value the comparable sales do not fully show.
Marketing helps buyers understand value.
Exposure matters, but details make buyers care. DUFFY uses the Property Intelligence System, the Seller Love Letter, Marketing Collages and Lifestyle Marketing™ to explain how the home lives—not just how many bedrooms it has.
Every offer deserves investigation.
Price is only one line. We study financing, deadlines, contingencies, compensation, closing strength and the buyer’s ability to perform before recommending the next move.
Contracts and deadlines stay visible.
Dates, exhibits, signatures, stipulations and changed terms can quietly alter leverage. DUFFY keeps the contract details organized from acceptance through closing.
Two services. One standard.
What DUFFY does for sellers and buyers.
Full-service selling with a 1% listing fee.
The fee is smaller. The thinking, marketing and contract work are not.
- Strategic Pricing with room for the seller’s own goals
- FMLS and GAMLS exposure with property-specific value marketing
- Property Intelligence, Seller Love Letter and Lifestyle Marketing™
- Multiple-offer process and detailed offer investigation
- Negotiation, contract review, deadlines and closing guidance
Experienced buyer help with a 1.5% fee.
Finding the listing is easy. Buying it well still takes access, investigation and contract experience.
- Fast showing coordination when the right home appears
- Property, neighborhood, disclosure and resale investigation
- Offer strategy that compares price, terms and risk together
- Contract, earnest-money, inspection and deadline guidance
- DUFFY Finder Fee when available compensation exceeds our fee
Inspect any brokerage
Ask these questions before you sign.
- What is the complete fee, and when can it change?
- Who handles pricing, negotiation and contract review?
- Where will the property be marketed, and how will its value be explained?
- How are offers, financing and the buyer’s ability to close investigated?
- How are deadlines, documents and changed terms tracked?
- What proof can I inspect before I hire you?
Go deeper
Inspect the parts of the DUFFY process that matter to you.
Put DUFFY next to the brokerage you are considering.
Compare the fee, the work, the proof and the people responsible for your transaction. Then choose the service that makes sense to you.