I am Rhonda Duffy, broker of Duffy Realty of Atlanta and the documented #1 agent in Georgia, #6 in the U.S. I have sold over 9,000 of my clients’ properties in the last 8 years and in half the time of the industry average. I am the author of Avoiding Buyer Remorse and over 75 articles published through Rismedia. I have hosted two real estate weekly live call-in radio shows and am noted for my out-of-the-box consumer advice. I have licensed my business model from coast-to-coast and am a paid consultant for a major hedge fund. I have been interviewed in The Wall Street Journal, REALTOR Magazine and on CNN. Just in the past couple months I was interviewed and quoted n three other articles being written by fellow journalists throughout the country, so I would like to think that others consider me to be a “national expert”. In this article we will discuss Put Your Best Foot Forward – Make Your Home a Product.
To sell a property in this market, you have to have a home looking its best. And to do that staging is a vital component. A property is a product and has to be presented as such.
Houses are decorated and arranged differently when the objective is to sell them.as opposed to just live in them. Staging is the artistic and scientific way to bring more attention to the property and to differentiate it from all the other thousands on the market. It is important to use a professional stager to perform this service. The same reason a surgeon doesn’t operate on his own child, he get’s his buddy to scrub up, is why should hire a professional.
The professional stager that we have on our staff is highly trained and very adept at using the seller’s own furnishings and rearranging them to de-clutter, de-personalize and highlight the flow of the home. If the home is vacant, for a small rental fee, the expert stager will provide loaner furniture to set up vignettes throughout the home to increase warmth, form and function.
The 70 points of marketing I provide our clients can get people to notice their property. What gets them out over to see it is how good the house looks.
A little bit will go along way to grab a buyer’s attention. A flat of pansies and 20 bales of pine straw, pressure washing a driveway and cleaning or replacing old gutters are all inexpensive things to enhance the exterior beauty of a home.
The first time someone sees your property is not when they visit it in person. The first time they see a home is on the listing database or on one of the thousands of real estate websites. And to make a great first impression and to entice buyers to come to your home you must have great pictures. If you are listed today and you think the pictures your agent has provided are ugly and make the house look unattractive, so does everyone else. Just another reason why it is essential to have a home staged and why it is such a good value-oriented investment.
We hope that you enjoyed our article on Put Your Best Foot Forward – Make Your Home a Product.