A real estate agent is a person that is used as an expert to facilitate the selling of real estate. In my opinion, a real estate agent should be open to new things, including innovative marketing ideas and cutting-edge changes that impact buyers and sellers. They should listen to buyers, sellers and renters to figure out what the public hates about agents and proactively make changes in their own business plan accordingly. They should have business hours that are applicable to other professionals.
A real estate agent should practice their skills by using them everyday. They should not have a full-time job and sell real estate when they need some extra money. They should be skilled at keeping their cool when something goes wrong. They should be professional and never hang up on a client or another real estate agent, no matter what was said or done.
A real estate agent should be responsible to learn, understand and keep up with all marketing tools in selling or buying a home. The fact that a real estate agent is “not comfortable with the Internet” when most homes are now sold via the viewing on the Internet by a buyer is no longer an excuse.They should be diligent about understanding modes of communication and marketing via every type of media from which a buyer can search and ultimately buy a home.
A real estate agent should not have to turn on their fax machine when they return from the store. They should be in business, full-time, and be set up to do business anytime inside their business hours. They should not leave town without backup and just leave a deal hanging as a result. A real estate agent should never tell a seller that open houses don’t work, when in fact, open houses sell properties everyday. They shouldn’t scoff at the fact that apple pie scent may or may not sell a house just because they don’t want to go to the trouble to explain what may or may not work to the seller.
A real estate agent should not cry when a seller tells them that they no longer want to sell their home or that they are not going to use them to sell the home. A real estate agent should not steal yard signs from lawns or directional signs from subdivisions just because someone did not choose to list the house with them but a competitor. A real estate agent should not bash other business models. They should simply point out the things that they bring to the table and why they feel their business model works better.
A real estate agent should not open the house for a buyer and let them stay in there alone. They should always look at the identification of a buyer because they recognize that they are responsible for the seller’s property. They should always be grateful that someone is willing to pay them thousands of dollars for a job that has never been fully explained to the public, as to how little knowledge an agent needs and how little you’re trained when getting your license.
America is unfortunately the only place where all of these standards, or lack thereof, are applauded everyday as good and acceptable behavior. The public needs to be reminded that an overwhelming number of inexperienced, part-time real estate agents hold the fate of most people’s largest asset. When will we put our foot down and say enough is enough… real estate is a real profession that requires skill, knowledge and a constant reach to perform strategies and results for clients.
The clients deserve better.
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