Too often, homeowners will get it backward when they are ready to sell their property. They will focus on getting their home listed on the market, and then take a closer look at some of the things that can be done to improve the appearance of the home. At DUFFY we agree with this philosophy! You can get on the market and then take photos and do the tips below. These are the three essential steps to prepare your home for the real estate market, even if you are already on the market.
However, the smart play here is to consider your real estate listing as the first “showing” of your home. The listing photos need to be professional and eye-catching if you want to capture the attention of potential buyers. It has been said that a picture is worth a thousand words… but in the real estate market, a picture could be worth several thousand dollars.
An experienced real estate agent will be able to offer the advice that you need to create the best listing for your home. Here are some of the tips that you might consider:
1. No Photos of the Home (Or Too Few)
The biggest mistake that you can make with a real estate listing is to skip the photos and list a property with no photo coverage. When a new listing goes live, often there are alert notifications in place to help potential buyers to virtually see the property right away. If the listing triggers an alert, then they will likely look at the listing and navigate away if they don’t see any photos. Most likely, they won’t come back to look again.
The second biggest mistake that you can make is only to add one or two photos. The more, the merrier! Choose the best picture of the home to highlight as the main image, then make it easy for buyers to see the rest of the home by offering a variety of pictures.
2. Only Professional Photos for Your Listing
Keep your iPhone camera in your pocket and hire a professional real estate photographer to help with your listing photos. Novice photos are often poorly lit and blurry, and they don’t frame the room in the best way.
The best solution is to have high-resolution photos that will make your home look great. A pro photographer will bring in the equipment and lighting that can enhance the rooms and highlight the desired features in your home. DUFFY uses Glide Tour and Imoto for professional photos.
3. Professional Staging
Before the photographer arrives, makes sure that you spend time clearing out the clutter in your home. Be sure that each room is in impeccable condition so that the photographer doesn’t have to work around messes in each room.
A professional stager can create a space that is inviting and welcoming. When buyers zoom in to look at the images online, they will see that you care about the property and that you’re a serious seller. Check out our post about making your spaces look bigger.
Do you need help with your online listing? DUFFY Realty is here for your family! We are experts in the Atlanta real estate market, and we can sell your home quickly and easily. Call us for more details: (678) 318-1700