Selling your house is always a stressful time. But putting your house on the market when your Brookhaven neighbor or several houses on your Rockdale block are gracing “for sale” signs too can bring added pressure.

In some ways, more neighborhood houses on the market can be a benefit. You’ll likely see increased traffic as real estate agents bring their clients to the cluster of houses. If you find yourself in this situation, you’ll need to do all you can to ensure your house is more attractive to the would-be buyers who will be comparing with a keen eye. Here are some of the things you can do when selling your house:

  • Jazz up the curb appeal: First impressions are important, even more so now that you’re trying to make your house the most memorable one on the market in your neighborhood. Be sure you cover the basics: a manicured lawn and landscape, trimmed trees, a clean garage door, sparkling windows, and a power-washed or freshly painted exterior. Other ways to boost your curb appeal include painting your door and planting fresh flowers along the walkway, the front landscape and in containers flanking the front door.
  • Stay neutral: If your kitchen walls are purple and the master bedroom is red, consider repainting in neutral tones of taupes or grays. Despite the fact that a paint job is an easy fix, if a potential buyer sees a bold color they don’t like, it’s an automatic turn-off. Neutral colors will attract a wider range of interest in your house.
  • Clear the clutter: One of the easiest ways to make your house show well is to clear out all the extra “stuff.” Kitchen counters should be free of mini-appliances. Put away your stacks of bills, kids’ homework and newspapers and magazines. Minimize the furniture and ask your real estate agent about the best way to arrange it.
  • Price it right!: Perhaps the most important strategy to win over a buyer is to price your home competitively. If you know what your neighbor is asking for his house, you want to stay in very close range. If you have the same model home and they’re in similar condition, it’s unlikely you can get away with a price tag that’s $15,000 higher. Of course, if your house is larger and you sit on a bigger lot, then your asking price will be higher, but you’ll likely be attracting a different buyer.

If you learn your real estate agent has the listing on your neighbor’s home, don’t fret. Although the houses might be similar, there will be differences. Subtle differences can easily eliminate a house from contention. For example, if a buyer is looking for four bedrooms and one house has the four bedrooms but the other only has three bedrooms with an office or loft, his needs will only be met with one house. Talk to an agent at Duffy for all your questions about getting your house to stand out.

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