If you’re getting ready to buy or sell a home in the Atlanta area, you might be asking yourself, “Do I need a real estate agent? Can’t I just handle this process myself?” But there are plenty of reasons to get help from a real estate agent.

If you’re selling, a professional can help you set the appropriate price and market your home effectively. If you’re buying a home, a real estate agent will have close tabs on the market and will know which house may best suit your needs — whether it’s in Hall County, Gwinnett County or downtown Atlanta.

Help throughout the Transaction

The real estate process is also more complex than ever, with disclosure statements, mounds of paperwork, and ever-evolving technological advances in searching and selling. A real estate agent can help you through all of that. Other benefits include:

  • Marketing expertise. An agent knows how to present your property to other agents and the public in the most effective ways. Many transactions are the result of agents cooperating; one agent lists the house and another pulls in a buyer. Agents provide relevant information about your home through the Georgia Multiple Listing Service and other online tools. Your agent will have knowledge on the neighborhood and the prices of homes sold recently in your area. She can help you set a price that will yield a sale.
  • Matching your precise needs with available homes. Your agent can help you narrow your search by going through a home with you and learning your preferences. The agent will also be familiar with the neighborhood and schools and can help you find a match for your specific needs.
  • Negotiation skills. An agent will help you evaluate offers if you’re selling and advise you on what kind of offer to present if you’re buying. Your agent can guide you through the appraisals, inspections, financing challenges and closing process as you move through the transaction.
  • The latest on technology. Most real estate agents are up to date on the latest marketing and technology tools that ultimately make the buying and selling process simpler and more efficient. If you’re buying, your agent can notify you via text or email on new home listings, homes that are under contract, homes that have sold, and when a home has been taken off the market. If you’re selling, your agent can order you a virtual tour with a professional photographer, contracted with the MLS, who will be proficient in photographing your house and creating a slide show that can be posted on prominent real estate websites.
  • Security. And, finally, when considering “Do I need a real estate agent?” think about your personal safety. When you have a real estate agent on your team, you have advice on how to conduct home viewings safely — an important consideration when you’re letting strangers into your home. Your agent or buyer’s agent will accompany prospective homebuyers into your house, giving you peace of mind. And always ask, or have their agents ask, for the driver’s license or some other form of identification of the people who coming in to view your property.

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