Selling a home in the Atlanta area doesn’t always go as planned. If your home isn’t selling, then more than likely there is a reason or two causing the problem. Here are the top six most common reasons that your home isn’t selling:
- Price is Too High: Getting the price right for current market conditions is key to the sale of any home. Your real estate agent should perform a thorough Comparative Market Analysis (CMA) of your home. This research will compare the sale price of similar homes in the area over the last 12 months to your home that you wish to sell today. If your home is overpriced, potential buyers will know it.
- Bad Marketing: Exposure of newly listed home in the marketplace is critical. Listings need to be published everywhere that buyers turn to when shopping for homes. These days, that mostly occurs online, so make certain the home is virtually listed. It’s also vital for the listing to have high quality photos and videos included.
- Poor Showing: First impressions count when a buyer walks into your home. If the home is well kept when a potential buyer comes calling, it could be a primary reason the property is not selling. The home should be clean and picked up, beds made, floors cleaned, etc. Lights should be on and temperature managed for the season. Furniture and décor should be arranged for openness, or removed from the house if it detracts from the space.
- Damaged Condition: The majority of buyers are not looking to purchase a fixer upper. If your home needs extensive repair work for reasons of neglect, it could be the reason the home is not selling.
- Bad Odors: If the house has any foul odors caused by pets, cigarette smoke, moisture, mold, or any other reason, it almost always causes potential buyers to lose interest. You can ask a few unbiased people to enter your home and evaluate any odors. If any scents are off, be sure to fix the problem before listing the home.
- Tough Location: A home that stands next to a busy night club is likely going to be a tougher sell than one that is in a quiet location. Pricing will need to be adjusted to offset this lack of desirability, and it may take longer to find the right buyer who is ok with the location.
Many additional reasons could be affecting why your home isn’t selling, including inflexible negotiating, competition, not listening to feedback, and bad representation. Fortunately, there are ways to address all of these obstacles to selling your home. If you’re looking to sell your property, contact our team of home sales experts here at DUFFY Realty: (678) 318-1700. Put our long years of experience to good use and we’ll get your house sold at the right price.