The Marketing Table
Give buyers one clean place to understand the home. The goal is useful proof—not a pile of marketing copy.
What belongs on the table
Home and maintenance facts
- Major updates and the ages of the roof, HVAC, water heater, appliances, and other systems
- A five-year maintenance and repair history
- Average utility costs
- Receipts and transferable warranties
Property documents
- Survey, floor plan, or plat when available
- Parking, driveway, gate, and access information
- An optional pre-listing inspection report if you completed one
- Helpful disclosure references
HOA and neighborhood
- HOA amount, contact information, restrictions, and included services
- Amenities, pool or tennis access, trails, clubhouse details, and neighborhood features
- Commute, lifestyle, or location details buyers may miss during a quick tour
Why buyers remember the home
- Your Seller Love Letter
- A short, factual list of improvements and standout features
- Instructions inviting agents to leave a business card
Keep it simple and credible
Use facts you can support. Avoid guarantees about schools, safety, future value, or anything else you cannot verify. A tidy, well-organized table builds more confidence than generic marketing language.
Where to place it
Use the kitchen island, dining table, or entry table—wherever buyers naturally pause without blocking the showing path.