Welcome to DUFFY Realty!
Thank you for trusting DUFFY with your sale. Every person at DUFFY is an owner, and our job is to help you protect your equity, make informed decisions, and move through the process with clarity.
YOU Are in Control
You stay in control. We will give you strategy, timing, proof, and options, but you decide when to make changes, ask questions, or adjust the plan.
New Listing Checklist
Resources:
Seller Hotline: 678.318.1425
Press 1 – Client Support | Press 2 – Contracts
Text Client Support: 678.257.1185
Text Contracts Department: 678.257.1189
General Help: help@duffyatl.com
Note: The Seller Hotline is exclusively for DUFFY clients. If you reach voicemail, leave a message—we’ll return your call that same business day. If there’s a better time to reach you, let us know to avoid phone tag.
Pro Tip: Know the extension you need? Press # + extension number anytime.
Seller Dashboard
Your Timeline keeps the steps, forms, documents, and seller tools organized in one place so you do not have to hunt through old emails.
Website: www.DUFFYSeller.com
Password: #123Easy
Bookmark the Timeline on your computer and save it to your phone. You will use it throughout the listing, offer, contract, and closing process.
Seller Security Measures
Review Seller Security Measures inside Step 1 of your Timeline. It gives practical ways to protect your home, privacy, and showing process.
Meet Your DUFFY Experts by Specialty™
- Meagan Dobert – Photos & Listing Changes | changes@duffyatl.com | ext 632
- Abbey Edwards – Contract Lead | contracts@rhondaduffy.com | ext 222
- Mandy Applequist – Contracts & Client Support | help@duffyatl.com | ext 899
- Lindy Beasley – Listings & Client Support | help@duffyatl.com | ext 522
- Melissa Boring – Operations Manager | melissawithduffyrealty@gmail.com | ext 831
DUFFY Business Hours
Mon–Fri: 9 AM–6 PM (Client Support, Contracts, Photos, Changes)
Saturday: 10 AM–5 PM (Contracts Only)
Sunday: 2 PM–5 PM (Contracts Only)
Our Contract Department actively checks in during weekend hours.
What To Do First
Review your listing as soon as it is live. If you see any changes needed, email
Complete your disclosures when they arrive by email. Keep a copy from Remine and use the disclosure instructions in Step 1 of the Timeline.
- HOA dues ≠ Initiation Fees. Confirm with your HOA before completing.
- Incorrect or blank answers can create seller costs or contract problems later.
Download the Home by ShowingTime App
Manage showing approvals and view feedback. You’ll be notified of scheduled showings and can access agent details.
- Understand the Feedback Process
Only about 30% of agents provide feedback. We forward anything received. - Supra Lockbox shows confirmed showings and is updated each Thursday in Step 2 – Showings.
- For 2nd showings, email us for follow-up or a potential Reverse Offer.
Create a Marketing Table
Use the Marketing Table + Seller Love Letter guide in Step 2. Focus on factual details buyers care about: updates, utility averages, HOA information, favorite home features, and practical routines.
Photos Matter
Photos are the first showing. Use Step 1 of the Timeline to review photography options, DIY phone photo guidance, and staging ideas before final photos are selected.
Lockbox Tip
Only insert a key into the Supra lockbox—no keychains, as they can cause jamming.
Always place a spare key in a separate combo box for emergencies. This step is critical to avoid delays if a lockbox issue occurs.
Agents sometimes lock interior or secondary doors by habit. Be sure you have a working key for every lock, or leave a clear taped note by any lock that should not be locked.
Tenant-Occupied?
The property must be vacant at closing or you’ll need a lease assignment drafted before Due Diligence ends.
***Recommended attorney: Jim Coyle at Mozley, Finlayson & Loggins – 678.222.2170
Marketing Your Property
As we’ve mentioned, your listing won’t look like everyone else’s — and that’s by design.
We use proven strategies backed by data to:
- Create eye-catching graphics that stand out in search results
- Write intentional listing remarks that appeal to buyers’ emotions (not just the facts)
- Order photos strategically to “stop the scroll” and keep buyers engaged
This approach is all about selling your home — not just listing it.
Avoid Confusion, Drama & Frustration
Showings & Offers: There’s no crystal ball—we don’t know when they’ll come in. Every market is different. Your journey may not match your neighbor’s from three months ago.
Pricing: If you choose an ambitious price, expect a longer timeline and watch the showing/feedback data closely. Some homes still sell quickly, but strategy matters.
Feeling Uncertain? Let us know. We’ll regroup and strategize.
Making Listing Changes
All changes to your listing must be in writing. Email: changes@duffyatl.com
Changes requested Mon–Fri by 1:00 PM will be processed the same business day. You’ll get a confirmation once the change is live. No confirmation = We didn’t get it.
Need Strategy Help?
Email: help@duffyatl.com and request a strategy report
OR
Visit Step 3 – Get Traffic on your seller portal
Smart Pricing Strategy
Agents may hesitate to show homes that won’t appraise at list price—especially if their buyers aren’t paying all cash. You can be the one who breaks price records in your area, but know the risk is potentially more time on the market.
DUFFY Recommendation:
If no offers after 6 showings or after 30 days, consider a 2% price adjustment.
Talking with Other Agents
You may speak with buyers’ agents, but you do not have to. Let us know if you would prefer DUFFY to handle communication. If another agent questions your choice to list with DUFFY, bring that conversation back to us so we can help you evaluate the facts before negotiations.
Receiving Offers
All offers are emailed directly to DUFFY. Our Contracts Dept will audit the offer and send it to you with notes and suggestions.
If you’re ready to proceed—great! If not, simply reply to the email for help.
No need to stress over offer deadlines. Our Contract Team monitors contracts 7 days a week and will help you understand your options.
The DUFFY Competitive Edge
Thinking About Renting Instead of Selling?
Tell us early if your plan changes. We can help you understand your options and next steps.
Let us know how we can best support you. We’re honored to be your real estate partner and we’re here every step of the way.
We are ready when you are.