DUFFY Realty of Atlanta
How Does DUFFY Realty Work?
Current DUFFY Path
The current DUFFY path brings the model together: 1% seller listing fee, buyer Finder Fee, reviews, proof stories, protection timelines, and the work behind the results.
DUFFY has changed. Start with the current seller, buyer, and proof paths.
So many people are curious about DUFFY Realty. Who owns DUFFY Realty? How does DUFFY Realty work? And can DUFFY Realty of Atlanta sell a property successfully in Metro Atlanta?
Discount brokerages have changed the real estate industry, and they continue to grow. This is simply because of technology, the feelings of consumers who believe that paying an agent upwards of even 4% of their sales price is ridiculous. As many competitors put pressure in the discount brokerage arena, DUFFY still reigns as the leader in Atlanta.
Who Should Use DUFFY Realty?
With that being said, the founder Rhonda Duffy reports that she made the model for any Seller and that they have indeed sold and continue to sell homes of any price range in all areas of Metro Atlanta. DUFFY’s clients range from millennials to baby boomers and beyond. Some with technical backgrounds and others who simply use email. In her own words, “DUFFY is a model for every seller that is offended by the thought of paying more than is needed to sell their home.”
How Long Has DUFFY Realty Been in Business?
It is hard to believe that discount brokerage models have been around for over 2 decades offering smart sellers options. DUFFY Realty established their foothold in Metro Atlanta in 2002. Opening to a select group of sellers who found them through word of mouth. Then, the business took off like wildfire. Referrals from mortgage lenders, closing attorneys and even other real estate agents sent DUFFY soaring.
Next came tv ads, radio ads, 2 real estate radio shows on WGST and 790 The Zone for 7 years, interviews featuring Rhonda Duffy and articles galore. DUFFY was the new kid on the block and Clark Howard did several articles about DUFFY’s gracious model for sellers.
Who Owns DUFFY Realty?
DUFFY was founded and launched in 2002 by Rhonda Duffy and her husband Frank Duffy. In 2015, Rhonda and Frank did something that most business owners would never do or maybe don’t even know to do. As they started planning their legacy, they decided to move the hierarchy of ownership from themselves and their heirs to the many employees that had been with DUFFY at the start of the business and the future employees as well. They gave the company to the employees via an Employee Stock Ownership Plan. In an interview that asked why would you do that? Frank and Rhonda said, “We want the legacy of DUFFY to continue for the people that helped us build and make DUFFY what it is today, which is a powerful option for a real estate transaction.” Every person that you talk to at DUFFY is an owner of DUFFY. They have a stake in your result.
Is DUFFY Realty Good?
Thousands of reviews online from Sellers and Buyers prove that the public likes DUFFY. Of course, DUFFY has some Sellers that don’t agree with the experience. Rhonda Duffy chalked this up in an interview with a small magazine as “Yes, we do have 4% of the users of our model that end up dissatisfied with the results. It pains us deeply when we can not provide the experience that the Seller is expecting. Some of this turns out to be other people involved in the transaction and other times it is the process of appraisal or inspections of the property and sometimes we mess it up ourselves and we end up parting ways by giving a refund to the Seller to make it right with them. What I do know is that we work really hard at DUFFY, every day, to make the process as good as it can be while giving our Sellers the ability to ask the price that they want and to spend as much money or no money to increase the condition of the home.”
How Does Duffy Realty Work?
For Sellers DUFFY uses the same process as traditional brokers yet clients report that it takes less time to deal with DUFFY overall. DUFFY’s protocols are based on keeping concepts simple, giving clients more rights to meet their desires, expectations and terms and to keep the drama out of the transaction. DUFFY has uses proprietary software written by Rhonda Duffy herself and it continually strengthens the concept of K.I.S.S. (keep it simple stupid).
DUFFY performs the real estate transaction using:
The same Multiple Listing Services
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Before you pay more, inspect what DUFFY already built. Then start the process or talk it through with DUFFY.