How to: Gain More Traffic for Your Listing

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When you sell your home with Duffy Realty of Atlanta, you can be sure that your home is getting the maximum amount of marketing and exposure online. Duffy advertises your home in a myriad of websites that buyers and agents look at daily. But did you know that there are still so many ways that you can advertise your home?

craigslist

To start, you could try advertising your home daily on Craigslist. Advertise your listing in the “real estate for sale” section, and update it every day to get maximum exposure for your home. If you need an advertising option that requires less effort and time, try your hand at a Facebook post that provides some information about your listing. Ask all of your friends to “share” your post. You never know who is looking to buy right now, and your friends’ networks could open up even more opportunities for potential buyers!

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To reach other buyers in your area, or in surrounding areas, we also recommend that you try placing ads in local papers. Again, this will reach a completely different group of buyers who may not have access to the internet or social media. They will see your listing in their local paper and be able to stop by or contact you directly about your home. Essentially, you will run the ad as the owner and include your contact information and Duffy Realty’s contact information to provide buyers with plenty of ways to find out more or make an offer.

You could also make flyers or attach a rider to your sign with your contact number so that buyers that drive around looking for those For Sale signs can pull over and contact you directly for more information. Any flyer that you attach to your sign should include some basic details about your property, maybe even a few pictures, to give buyers a first glance at your home. These flyers can be placed around the community at local businesses or your place of work. You never can tell what kind of traffic the grapevine can yield!

With the utility of these extra techniques of advertising, you are sure to boost your traffic and reel in buyers from every corner of Georgia. But keep in mind, when you listed with Duffy Realty of Atlanta, you already ensured that you would get the maximum amount of advertising online that you could hope for! Your listing is made public in not one, but two Multiple Listing Services, which agents have access to. The listing that is made public on the MLS(s) is then made public on so many other websites that buyers visit every day, such as Trulia, Zillow, Redfin, and other real estate websites, including the Duffy Realty of Atlanta Website.

So, even without making the extra effort to advertise in other arenas, you know that with Duffy Realty of Atlanta, your home is getting the advertising it deserves to get it SOLD!

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Getting the List Price Just Right

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Making sure your home is priced correctly can be a large factor in whether or not you will get an offer. Your home should be priced in a fashion that allows for maximum viewing on sites like Zillow. After all, over 90% of buyers search for real estate on the Internet before going out to see houses. You should be willing to be a little aggressive. After all, we at Duffy have come to a few conclusions: you can’t get a price that you didn’t ask for, people who ask a high price sometimes get a high price, people who spend little to no effort in getting their home ready to sell sometimes sell in the same amount of time and for the same amount of money as those who spent a lot of energy in getting their home ready to sell, and, most importantly, you are the expert when it comes to selling your home.

 

Price it by the numbers.

On real estate search sites like Zillow, Realtor.com, and others, the search parameters for price are nice, round numbers. For example, if you wanted to list at $299,900.00, you would only come up in the searches for prices between $250,000 and $300,000. However, if you decided to list at $300,000, you will come up in the searches for both $250,000-$300,000 and $300,000-$350,000. Your home will now reach twice the amount of buyers during their search! Furthermore, keep in mind the importance of having round, even numbers that are in increments of $5,000. This way, when you are listed at $265,000 instead of $264,900, your home will come up in a search for $265,000-$285,000. It’s all about accessibility on those search engines to maximize the viewing of your listing on the Internet.

 

Don’t be afraid to ask for what you want.

If you think you can get a certain price for your home, don’t be afraid to price it as such. You should get the price that you want for your home. Don’t feel like you have to give your home away for a fraction of what you think your home is worth. You will only get the price that you ask for, so don’t be afraid to ask for it. It is not impossible for a high-priced home to be sold for a high price. If you think it’s worth it, then don’t be afraid to ask for it!

 

Take pricing advice with a grain of salt.

When we visit your home to list it, we give you both an aggressive asking price that could sell your home quickly and a high price that will make you a bit more money. But we also give you a pricing strategy over a listing period to walk you through when and by how much to change your price should you want to get a bit more aggressive. But never forget: we will list your home for the price that YOU want!

Holding an Open House

1. Buy signs from Home Depot or Lowes that say OPEN HOUSE. FMLS sells Open House signs as well- www.FMLSstore.com .
Put the price of your home on the open house sign (i.e. 400K).Continue reading

Placing a Newspaper Ad

Feel free to place any additional advertising that you think is helpful to your marketing strategy. Don’t forget the local papers indigenous to your county or city. They often produce more results at less prices. Continue reading

Ideas On What Your Listing Should Look Like From FMLS

This was in FMLS Dec. e-News.

Descriptions vs. Features

The FMLS Buyer Full Reports provides a comprehensive listing of property features, but that’s very different from a description. A description helps a potential buyer imagine what it would be like to live in that property. When describing a room, write as if you are talking to a client, or touring someone through a room. For example, if the room is a recently renovated kitchen, tell them when the renovation was complete, what materials were used, the appliance brands, the flooring material, and what rooms connect to the kitchen, etc. This 2006 kitchen renovation features new oak cabinets and quartz counter tops. The fingerprint-free stainless appliances are GE Profile, with a 6-burner commercial gas cook top. The island is perfect for entertaining, as is the adjacent deck overlooking the landscaped, level backyard.

Setting the Scene

While the Buyer Report provides a seemingly endless list of features, keep in mind that some of those features are worth emphasizing in your photo descriptions. For example, if the backyard features a pool, the potential buyer might not read through the Buyer Report carefully enough to discover that the pool is heated. And if the pool was recently resurfaced or has new equipment, there’s no place for that information in the current pool description options. A complete description fills in the gaps and helps the buyer imagine themselves enjoying the property features: Who needs a vacation when you can relax in your private, lagoon-style, dark-blue pool with a new pebbled finish? All the pool equipment is automated and less than a year old, so don’t worry about maintenance. Swim all year thanks to the new heater! Perfect for summer entertaining.

Beyond the Photo

Tell the buyer what the photo does not – or cannot – show. Start your brainstorming by considering some of these questions. While not every question will pertain to your property, these questions will help you explore the different features which deserve emphasis in your descriptions:

Is this is the most private cul-de-sac in the neighborhood?
Can you hear the bubbling backyard creek from the deck?
Is this the largest floor plan in the subdivision?
Does the dining room overlook a mature landscape in the front yard – or a newly installed landscape?
Does the downstairs floor plan work well for large open-house parties, or is this home perfect for intimate get-togethers?
Was the interior recently repainted or were the bathroom fixtures updated with high-end replacements?
Are the ceilings 8ft., 9ft., 10ft. or more?
Is there extra insulation in the attic which dramatically reduces utility bills?
Are the new windows double or triple-pane?

Rhonda Duffy – Duffy Realty of Atlanta – Real Estate Experts in Georgia

How To Attract Buyers To Your Home

Sellers all over the United States look for buyers everyday. Here are some ideas for finding them. And, know that there are plenty more ideas other than these to find buyers, you just have to think out of the box to find them. So, as you read this, if you are in need of some buyers, open your mind and let’s go get them.

You Tube video posted on You Tube and everywhere else you can find to post video. Make the video with your camcorder and load to You Tube or get a Flip camera (they are very affordable and extremely easy to use) and load directly with its software.

Make Google Ad Words for your home and post your video.

Make a flyer and carry it with you everywhere you go to give out.

Hold an open house and dinner for your neighbors only so that they can tell their friends and neighbors about your home.

Make a website for your home with a photo album and advertise the site in newspapers, both big and small, that are cost efficient.

Of course make sure that you are listed in the FMLS and MLS.

A virtual tour on Realtor.com will make sure that you appear in a search query before your competition, those without a tour in your price range, does. Virtual tour companies will put you on their website too. Homescenes is an excellent choice for a virtual tour company.

Post your flyer on any bulletin board that you can find, including your work bulletin board.

If you have a neighbor that works somewhere with a bulletin board, ask them to put your flyer on their board.

Post your home on every for sale by owner site that you can find.

Put signs everywhere around your home.

Hold open houses any time of the week that you are home.

Ask other neighbors that are selling to hold open houses too at the same time and advertise that you are having a neighborhood-wide open house.

Stage your home and get your stager to put it on their website.

Advertise your home on TV.

Advertise your home in any home magazine that allows searching by location.

Consider holding an auction like the one in the book How to Sell Your Home in 5 Days.

Advertise your home to extended stay hotels, if they will allow you.

Hopefully, you are getting the idea that anywhere you want to put your home, helps you in the long run since we don’t know when, where or who your buyer will be.

Contact Duffy Realty of Atlanta to get your Georgia Home Sold Fast!

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