How to talk to buyers who view your home.

When buyers come to your home it is critical to know how to talk to them. Here are some guidelines that will help you connect to them and pass along the fond memories that you have collected over the years in your home.
Start the process by telling the buyers that you are going to let them walk through first and then you will take them on a quick tour and let them know the important things about the home that brings value to the home.Continue reading

How to talk to buyers who view your home.

When buyers come to your home it is critical to know how to talk to them. Here are some guidelines that will help you connect to them and pass along the fond memories that you have collected over the years in your home.

Start the process by telling the buyers that you are going to let them walk through first and then you will take them on a quick tour and let them know the important things about the home that brings value to the home.Continue reading

Professional Photography Has It’s Benefits!

There are a couple of reasons that hiring a professional photographer that has linking capabilities with a tour company is a good idea:Continue reading

You’re buying a new home. Should you work with the listing agent? A buyer agent? An attorney?

We recently showed in this post why working with a good buyer agent can be a huge benefit to a home buyer. A listing agent can’t provide you with the level of service and advocacy that you should expect from an agent in today’s market. Remember, the listing agent works for her client, the seller. So when it comes to choosing between working with the listing agent and a good buyer agent, a good buyer agent is the clear choice.

But what about an attorney? We fully support any buyer who wishes to hire an attorney. An attorney provides peace of mind. She brings a different skill set to the table and helps to make sure that you, the buyer, are protected from all angles. A good attorney can be tremendously helpful during the home buying process.

Should working with an attorney preclude you from working with a buyer agent as well? We don’t think so. But that is the perception held by more than a few people. Some folks believe the buyer agent and the listing agent will always be in cahoots, that both agents will conspire to ensure “the deal goes through”. That’s not part of our game.

Our firm belief is that if you decide to hire an attorney, you should have a good buyer agent assist you as well. It should be a team effort. And here are 3 big reasons why.Continue reading

Is A Picture Worth 1000 Words? Surveyed Buyers Say “You Bet”

When the weather outside is frightful and buyers want to look for homes they definitely head to the computer. Your pictures are the tool that will make that buyer want to see your home…or not! Many buyers won’t even look at a home on the internet if they cannot see quality pictures. Have you looked at your home on the internet? Did the colors on the walls come through accurately? Did the kitchen have the leftovers from breakfast on the counter or in the sink? Is your exterior picture actually of your home or of the grass and driveway? Better yet, have you asked someone else for an honest opinion of what they think of your home when viewing your pictures? High quality pictures are so important to help you sell your home. Millions of people view the internet sites available to them when they search for a home. It is a convenient way to view properties and a core component to marketing your house.

Virtual Tours can make a major difference. When someone says virtual tour they usually think of the camera moving around the home, and that is one option. At Duffy we have found the better choice is a still shot virtual tour. This is more user friendly and does not distort the rooms or features. A professional photographer can take 30-50 still shots of your home, inside and out, and of the subdivision amenities. This appeals to serious buyers because they want to see all possible angles & views of your home. The buyer has the ability to see the room layout and the small but special touches in your home. When a buyer walks through your front door this is their 2nd time viewing your home, the interest is already there! (and really, do you want to waste time cleaning and getting ready for a showing with a less than interested buyer?!)

In today’s market the buyer has so many choices you need to stand out on the internet. At Duffy we have found that of the homes that have sold, 7 out of 10 will have the virtual tour. Don’t fall into the category of people that think “I don’t need that many pictures” or “My home looks great with the few pictures I have”. The virtual tour cost is certainly far less than the price reduction you may have been thinking about. Also the buyer searching for a $100,000 home and the buyer searching for the $1,000,000 home want to feel good about the home and be wowed. A new home is a special feeling regardless of price. Allow the buyer to have that special feeling about your home!

Melissa Boring, Listing Expert and Partner Rhonda Duffy at Duffy Realty of Atlanta

How To Talk To Buyers That See Your Home

When buyers come to your home it is critical to know how to talk to them. Here are some guidelines that will help you connect to them and pass along the fond memories that you have collected over the years in your home.

Start the process by telling the buyers that you are going to let them walk through first and then you will take them on a quick tour and let them know the important things about the home that brings value to the home.

Rule 1 – Don’t ask personal questions like:
Where do you live now?
Have you sold your home yet?
Can you afford my home?
What do you do for a living?

Rule 2 – Don’t follow them around on their heels. It is perfectly okay to know where your buyers are in your house, but they need space to see the home.

Rule 3 – Don’t talk during the walk-through. Let them ask you questions. They don’t need a tour guide on the first round.

Rule 4 – Make your tour for them reflective of important things that they can’t see or that are not obvious that brings value to your price. You can also add cards to the areas of the home that you have added upgrades. Hang them on the wall.

Rule 5 – Get their phone number and ask them when you can follow-up to see if they have interest.

Rule 6 – Call all buyers back if you add an incentive or lower your price.

Rule 7 – Hand all buyers a letter that you have written to them as potential buyers wherein you have answered any questions or objections that they may have about the home.

Rule 8 – You might consider putting your photos and flyer on a CD and giving this to your buyer.

Rule 9 – Feed the buyer cookies or something if you can during the visit and have them sit down. Talk about your family cookie recipe, your family etc… not about their house hunt.

Rule 10 – Sitting down brings me to my last suggestion, tell the buyer to please sit in each of your rooms so that they can see the rooms from all angles.

Rule 11 – If you are having a second showing, ask your best neighbor to stop in and say hi to you so that you can introduce them to the neighbor.

The point to all of this is that you should allow buyers to connect to your home and somewhat to you. Buyers want an emotional connection that allows them to feel confident in their house purchase. Avoid your own curiosity to ask questions and put on a show instead!

If you are showing your home and an agent is there with the buyers, still follow these rules if you are home.