🏡 Zillow Leads & DUFFY Realty: What You Need to Know

At DUFFY Realty, we believe in keeping our sellers fully informed about how the real estate marketplace works—especially when it comes to online advertising platforms like Zillow. Many sellers assume that Zillow automatically provides us with leads on their property, but that’s not the case.

❓ Does Zillow Give DUFFY Realty Leads?

No. DUFFY Realty does not receive leads directly from Zillow, and we have no control over how Zillow handles buyer inquiries.

Here’s why:

• Zillow Premier Agent Program
  

• Agents (not brokerages) pay Zillow for advertising.
  
• Agents choose specific ZIP codes where they want to appear.
  
• Zillow then connects buyer inquiries in those ZIP codes to the agents who purchased advertising.
  

• Share of Voice = Leads
  

• The number of leads an agent receives depends on how much they spend relative to other agents in that ZIP code.
  
• Example: If an agent pays for 20% share of voice in a ZIP code, they’ll get about 20% of the buyer inquiries from Zillow in that area.
  

• Zillow’s System, Not DUFFY’s
  

• Zillow—not DUFFY—controls which agent receives a lead.
  
• The agent who receives the lead decides how (or if) they follow up.
  
• DUFFY has no access to that lead, no control over response time, and no ability to redirect it back to your listing.

🚫 Can DUFFY Prevent Zillow From Sharing Leads With Other Agents?

No. Neither DUFFY Realty nor any brokerage has the ability to stop Zillow from sharing your listing with other agents. Here’s why:

• MLS Syndication Rules – Once your property is listed in the MLS, it is syndicated to Zillow, Realtor.com, Redfin, Trulia, and hundreds of other websites. Zillow displays all MLS listings regardless of which brokerage represents the seller.
• Zillow’s Business Model – Zillow is not a seller’s brokerage—it is an advertising platform. Their revenue comes from selling “Premier Agent” spots to buyer’s agents, which is why your home is shown alongside agent ads.
• No Opt-Out Option – Unless a seller specifically directs us not to syndicate their property (which would greatly reduce visibility), listings must appear on these major consumer websites. Even then, we cannot change how Zillow displays or distributes the leads.
• Equal Display Policy – Zillow chooses how to show and monetize listings, and no brokerage can override that system.

👉 This means that we cannot have all Zillow leads directed only to DUFFY Realty. Leads are distributed according to Zillow’s paid advertising program, not by us.

✅ What DUFFY Realty Does for You

While Zillow’s advertising system is outside of our control, DUFFY Realty ensures that your listing is:

• Fully visible on Zillow, Realtor.com, Trulia, Redfin, and hundreds of other sites.
  
• Marketed directly through proven channels that reach buyers (MLS, syndicated sites, social media, and more).
  
• Supported by experience, with over 53,000 properties sold and 23+ years of expertise in helping sellers succeed.
  

🔑 Key Takeaway

Zillow is a paid advertising platform for agents, not a guaranteed lead source for DUFFY Realty listings. We ensure your home is showcased everywhere buyers are searching, but we cannot control Zillow’s lead distribution or how those leads are handled once they go to another agent.

Your best marketing advantage is still DUFFY’s proven system, pricing strategy, and team approach—not Zillow leads.