Watch The Truth and the Myths In Real Estate - Busting 11 Myths that keep you from saving Money!

The busted Myths are proven with actual sources and screen shots from websites in the 49 minute video are:

Myth 1: An agent is the reason that a house sells. Truth: Your home's appearance combined with it's condition and pricing on the internet is the reason that a house sells. Proven with buyer stats from Inman New's website wherein it states that over 94% of buyers start their search online.
Watch the Myth Get Busted Here

Myth 2: You must have a lot of foot traffic before you can sell your home. Truth: The internet has made virtual open houses for every house on the market. Proven with stats from the Duffy website and Realtor.com
Watch the Myth Get Busted Here

Myth 3: Buyers go from office to office to see what is available. Truth: Buyers search the internet to see what is available. Proven with stats from my website's IDX service and Realtor.com where we had over 1,400,000 visitors look at our listings in the month of April alone.
Watch the Myth Get Busted Here

Myth 4: $399,900 is a better list price than $400,000. Truth: The more you get searched on the internet, the more opportunities you have to sell your home. Proven with searches on Realtor.com and Coldwell Banker.
Watch the Myth Get Busted Here

Myth 5: If I hire any agent, I will be marketed to all buyers in the marketplace. Truth: Only 1% or less of agents actually market your home to ALL buyers in the marketplace. We market you on for sale by owners as well. Proven by showing you the buyers who buy our listings that don't have an agent.
Watch the Myth Get Busted Here

Myth 6: Listing agents show and sell their own properties more than other agents who bring in the buyers. Truth: Only 2% or less of the transactions are done where the listing agent also represents the buyer. This goes for company transactions and neighborhood agents as well. Proven by searching 12 listings in the FMLS directly on the FMLS site.
Watch the Myth Get Busted Here

Myth 7: Local agents in the local area sell the homes so you must be listed with someone locally. Truth: Agents from all over the metro Atlanta area travel to show and sell their buyers homes. The information that they need, as well as their buyers are on the internet. Proven by searching 12 listings in the FMLS directly on the FMLS site.
Watch the Myth Get Busted Here

Myth 8: You have to do more work on your own if you list with Duffy Realty. Truth: You don't do any more work unless you want to and you stay less confused. Proven by the FMLS listing directly on the FMLS site.
Watch the Myth Get Busted Here

Myth 9: Buyer's agents have to do more work if they work with a Duffy seller. Truth: We use the same forms, processes and system as all other agents. We don't allow an agent to do more work by working with us. If they are doing more work, they are breaking the law. Proven by the FMLS listing instructions and the Georgia Real Estate Law.
Watch the Myth Get Busted Here

Myth 10: Buyer's agents won't show Duffy listings. Truth: Not only do buyer's agent show Duffy listings, they sell Duffy listings making Rhonda Duffy the #1 Agent in Georgia 6 years in a row. Proven by showing Duffy Realty lockbox reports and Duffy Realty sales.
Watch the Myth Get Busted Here

Myth 11: A great agent can save you money. Truth: A great agent does not have anything to do with a buyer until the buyer has already made up their mind and put an offer in writing. You have to be positioned to receive and accept an offer and that happens when yu don't hae a high commission hanging over your head. Duffy Realty is that solution. Proven by a fee structure of Duffy Realty fees.
Watch the Myth Get Busted Here

Bonus: We have buyers! Proven by our buyers in our database - 4,231 at time of filming and the buyers on our website. We also have a Buyer Cash at Closing system that allows our buyers to split our commission.

Why is it important to be in the MLS?
Why does the Duffy Realty Buyer Magnet System work?
How do buyers shop in today's market?
Do you show my house if I am not there?
I hear discount agencies just put you in the MLS and leave you alone, is this true?
What if I sell my house to a friend or neighbor?
Can I use you as a buyer's agent for my next house?
How important are open houses?
What don't you do that a full commission agent would do?
Will your program work on expensive houses, too?
Do you have a certain territory?
What if my house is vacant?
How did you come up with this concept?
My friend is an agent - how can I use both of you?

Why is it important to be in the MLS and FMLS?
The MLS(s) are, bar none, the most important tool in marketing your home for two very important reasons. The MLS, which stands for "Multiple Listing Service," is a central database where nearly all listed homes are available for viewing. There are many MLS's across the country, but here in Atlanta there are 2 MLS services that are state-wide.  Both are equally important for your success.

Once you are in the MLS(s), agents can see your listing in real time and pass it along to the clients they have. When you call an agent and tell them you are looking for a house, the first thing they will do is log into the MLS(s), and do a search based on your wants and needs. The MLS(s) give them many tools like being able to search in certain areas, with certain price ranges, in certain school districts, etc. They can even look up the history of a home to see who bought or sold it last. Only licensed Real Estate Agents can log onto their local MLS, and they have to pay a monthly fee for the access.

What a lot of people don't know about the MLS(s) is that is also a direct feed to most real estate sites commonly visited by Buyers researching their own next home purchase. The listings appear through my relationship with other brokers on sites such as Realtor® .com and all brokerage and agents websites such as Jenny Pruitt, Remax, Harry Norman, Century 21, Coldwell Banker, and thousands of others.
 
This is very positive because nearly ALL buyers research and view pictures of the homes they are interested in prior to seeing the property in person.
***As a side note- you can't just be on the MLS®. You have to look stunning. Your pictures must be flawless. Take your pictures with digital camera, on a sunny day with an overly clean, pristine, and de-cluttered home. Duffy Realty  will be happy to assist you with your photographs.
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Why does the Duffy Realty Buyer Magnet system work?
Duffy Realty works because we help the public see through the smoke and mirrors that has been the real estate industry.

For Sellers: The first thing we do is help change your perspective. We encourage all of our sellers to stop thinking like sellers and start thinking like buyers. First, if you were selling your home, where would you search? Chances are Duffy Realty  is going to put you there and more.

Also, who is your target buyer? Is it an investor or a retail end user? How much do they make? What would make them choose your home over others? Duffy Realty  can help you sell your home through our understanding of who the buyer is most likely to be and how they are going to find you.

Once the buyers locate you, do you look good? Duffy Realty  will help you stage your home and advise you on how to show your home to be the most attractive to the widest range of buyers within your given price range and geographical area. We can cover everything from your curb appeal to how your home smells when we visit your home to list you. We remind you what it was like to be a buyer and what you found attractive when you purchased your home.

Once we receive an offer, we skillfully help you negotiate the contract fully with the other agent or with the buyers themselves. We handle all the paperwork and make sure you have everything you need for a seamless transaction.
We also handle all the closing paperwork. Duffy Realty will coordinate with the buyer's agent and the attorney's closing coordinator to assure that all the terms of your contract are complied with so you can actually close on schedule and collect your cash.
*Duffy Realty  works with reputable closing attorneys and mortgage lenders and we will help you find the ones most convenient, helpful, and suitable to your situation.

Last, but surely not least, our fee structure is great. We ask our seller to pay only for the services they use although most of our sellers stay strictly inside the $500.00 Buyer Magnet System. Charging you only for the services you use when you use them allows us to keep our prices low and our customers' bank account balances high.

Although this may seem simplistic, we have had over 9,500 listings over the last 6 years, all handled by our experts in each department theory and reality. Because we work so much with sellers, we take our knowledge and apply it to getting what they buyer feels is most important to them. We then guide you through the sales process and bring the process of selling a home to a close.
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How do Buyer's Really Shop in Today's Market?
Buyers do much of their own research with three criteria in mind. First: Location. Second: Price. Third: Beds and Bath Combinations. They can search and search using one of any combination of these ways to search: Internet (Realtor® .com, other brokers' websites, public MLS® sites); Realtor® s; Drive-bys and Word of Mouth.

Most buyers use a combination of their own research and using a Realtor® for access. They spend countless hours online looking for the perfect home and usually end up narrowing the search down to about 10 properties. The buyers then forward their choices to their Realtor® of choice. The Realtor® then schedules the appointments to show the homes to the prospective buyer.

The next step is undisputed magic. When the buyer walks in the door they will make their decision to purchase one of the largest investments of their life in 30-60 seconds. The buyer will then submit an offer to the seller and the two parties will then negotiate the contract, go through the inspection process and close on the home.

There are many other variables in this process like financing, the inspection, but the purchase is largely emotional for the buyers. The buyers of your house are most likely going to find the home in the same way you did. Remember what it took for you to replicate that feeling and apply it to either the purchase of your new home or the sale of your current one.
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Do you show my house if I am not there?
We absolutely can. I feel it is absolutely essential for us to show the home to unrepresented buyers if you are not available. If you or we cannot show the home immediately, we will find a mutually agreeable time with the buyer to show your home. If we show your home upon your request, you simply pay us what you were willing to pay another buyer’s agent.  This request still leaves you paying only $500.00 at the time of listing, .0034 of your sales price at closing and your chosen commission to a buyer’s agent – 2, 3 or 4% of the sales price. 
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I hear discount agencies just put you in the MLS and leave you alone, is this true?
That is true for some agencies, not for Duffy Realty . First, we aren't a discount agency -- we are a hybrid, which means we take the best of the best of the best from every angle of real estate. We give you all the marketing power (usually more) than what you get with 98% of all agents, and the essential guidance that we can give from doing thousands of transactions not a couple of transactions per year and advice of full commission agencies; the pricing of the discount brokerages; and the ability to sell your home by yourself without paying a buyer's agency commission.

The State of Georgia requires that all agents/brokers who list properties in an MLS be available to accept delivery of and present you with all offers, counteroffers and addenda; to assist you in negotiating offers, counteroffers and addenda; and to answer your questions relating to the transaction. Duffy Realty does all that and much more.

Since I own the company and my team and I are involved in every single transaction here, there is no way I am going to see a client make a mistake and just let them make it because we have charged less for our services than other full price agencies. I have serious ethical objections with that and my company won't be taking that direction.
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What if I sell my house to a friend or neighbor?
Congrats! You don't have to pay a buyer's agency commission. We will help you negotiate the contract and bring it to a close for just our .0034 of the sales price.
Full commission agents would charge you the full 6% REGARDLESS of who procures the buyer- even if it was you. That's not fair and if you go that route, it's going to cost you around 5.5% more, less the $500 listing fee +.0034 of the sales price. Ouch!
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Can I use you as a Buyer's Agent for my next house?
Yes! The personal relationship we have with you when selling your home will help us to find just the right home for you as a buyer. We can help find a home for you and setup seamless closing dates so you only have to move once.
Even better, if you use us we will refund your listing fee and, if you participate in the process of finding your new home by doing a lot of your own research and legwork so that we don't have to, you can earn back a portion of the commission we receive as your buyer's agent when you use us to purchase your home. Click here for more information on our Buyer Cash Bonus.
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How important are open houses?
If you think about who attends open houses, they tend to be buyers interested in purchasing a home. Most likely, these potential buyers aren't working with a real estate agent and that is the perfect time for you to sell your home to someone who is not working with an agent thus saving the buyer’s agent commission!

Open houses can be more effective, though still accounting for a very small percentage of sales, during weekday evenings when serious buyers are looking for homes and when you have a large subdivision with a lot of homes for sale. This way, buyers can jump from home to home in a very short period of time.  Read this MSN article about open houses and how they benefit you as a seller who can sell their home and save a buyer’s agent
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What don't you do that a full commission agent would do?
We don't call you everyday to tell you why your house didn't sell because it was sunny and everyone was out playing or that it was raining and no one was showing homes. We give you the advice and tools you need when you need it. We are always available for you if you need us and will only contact you if we have an offer, problem, question or showing request. But to really answer the question, the only thing we don't do that most full commission agents do is attend the actual closing. My team and I will have personally worked with the attorney's closing coordinator, and made sure everything will be perfectly planned out for your scheduled closing. The main reason full commission agents attend the closing is because that's when they get their big check.
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Will your program work on expensive houses, too?
I absolutely love this question. Yes, it does. And the more expensive the home, the more the seller can save in commissions paid. It's important to understand that at the root of all home purchases, buyers want to have the best home they can find in their desired location, in the price range they feel the most financially comfortable with, and in the bed, bath and square footage combinations that fit their lifestyles. Everyone, no matter how much or how little money they have is still trying to afford the best they can for themselves- it's just that someone's obtainable dream might be $2 million instead of $200,000.

I have to tell a story about a personal friend of one of my licensees in Birmingham. They had a 2 million dollar home they were trying to sell (this was before they opened their company). It was a big decision for them to make of what brokerage they were going to use to sell their home. They chose a local firm and negotiated a 5% rate. (3% to the Listing agent and 2% to the Buyer's Agent) They chose this firm because they were touted as networking with a lot of high-end buyers and they "knew the million dollar market."

The agent hosted an agent open house and networked within her office about the home. About 75 days later the new president of a large corporation was being transferred to Birmingham and he needed to find a home in the three days he was in town. His agent ended up looking in the MLS, showing it to the buyers and scheduling the showing. It took about 30-60 seconds for the buyers to decide that was their home. They put an offer on the home and my friend did the majority of the negotiations himself- not because the agent wasn't capable but because that's just what he does.

The agent who sold the home did NOT go to the agent open house and only found it because it was on the MLS. My friends ended up paying $92,500 in commissions for MLS access. If Duffy Realty’s model was around at the time, they could have spent $43,290 for the same meaningful service and the same results.

In a recent article written for Realtor.com by an author, who writes a column every month - He wrote a story about an agent who sold who sold the most expensive home in the MLS area. This agent happened to be in St. Louis. Read this article because she discloses all the things she did alternatively to market the home (Ladue news, company website, office networking) versus what actually sold the home (MLS and sign in the yard).

This article proves the rule rather than the exception that nearly all homes sold are as the result of MLS exposure and typical advertising and NOT through what agency you use and the "networking" they claim to bring. When buyers look and purchase a place to live, they purchase the property and NOT the Listing Agent.
But to answer the question "Does Duffy Realty 's concept work on expensive homes?" the answer is an emphatic, "YES!"
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Do you have a certain territory?
We list and sell homes throughout the Atlanta Metropolitan area.  And, more importantly, we SELL homes throughout the Atlanta Metropolitan area.  Closed, out the door, new owner moved in.  It does not matter where you are, our system works everywhere!

What if my house is vacant?
Right now there are a lot of vacant homes in the area since so many people have been forced into foreclosure, or they have bought a new house without selling their current one. Of course this is usually a catch 22 for everyone, since you can't buy without selling, and if you sell too fast, you might not find the home of your dreams.

A vacant home can be a plus or a minus, depending on the buyer. If your house is vacant, it shows the buyer that you are probably in a position to close quickly, and the new homeowner can move in soon. On the flip side, a vacant home might give the buyer the idea that you need to sell the house because you are paying two mortgages, so you might get a lower offer.

Either way, we sell a lot of vacant homes, and I think most of our clients appreciate Duffy Realty  because we will show your home to prospective buyers when you are unavailable. If your home is vacant, it is even more critical than ever to have a lockbox on it, so that agents can show it at the convenience of their clients. In this market, sellers can't afford to miss a single showing. You still only need one buyer, and they might have been "the one that got away" if your home wasn't easy and convenient to show. The next best thing you can do is to go for the emotional appeal of your home to the buyer, and that could mean staging. Staged homes frequently sell faster than completely vacant homes because the potential buyers could envision the scale of the rooms with furniture in them, and were able to see themselves in the house, and at the end of the day, that's what you want.
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How did you come up with this concept?

As told by my Birmingham licensee, Wayne Crawford

I wish I could tell you that it was all my idea! However, when my wife, Emily, and I were living in Atlanta, with a second home in Birmingham, I was introduced by a personal friend to Frank and Rhonda Duffy, owners of Duffy Realty of Atlanta. After only 3 years, they had become one of the most effective and successful Real Estate brokerages in the state of Georgia. Many of their sellers had become so fascinated with their business model that they wanted to take it to other cities, and when I met Frank and Rhonda, they had "licensed" eight other metropolitan areas to both new and experienced brokers and agents, providing extensive training and support to each of them. For years I had felt that there had to be "A Better Way" to make buying and selling homes a fairer deal for the public, and it was clear to me that this was it. Having my Georgia real estate license, I put my own home on the market in Atlanta using Duffy Realty. Of course it sold, and I personally saved over $11,000 in the listing commission. I procured their license for Birmingham, becoming their 9th licensee, then happily settled here full-time, and opened Duffy Realty  of Alabama. I was certain that what had worked so marvelously for homebuyers and sellers in Atlanta would work just as well for people in my new hometown, and, it has! (By the way, Duffy has now licensed brokerages in about 60 cities, and they have saved homeowners OVER A BILLION DOLLARS in listing fees.)

Now, my story… right from the horse's mouth.  Duffy Realty started simply by listening to my clients and acting on what they told me that they wanted.  I had been an agent for 8 years and I knew exactly what the public was telling me when
They griped about real estate.  You see, I felt guilty about the money that I was making when I worked with clients because the theory in real estate that I was exposed to by other agents was “Well you have to make a lot on some because others don't work out.”  This did not set with me well.  So, I made a program that has evolved over the years to be what I call the Buyer Magnet System.  It pulls buyers from everywhere leaving no buyer behind.  And Whala… almost 10,000 listing later as of August of 2008 and a referral percentage that would make anyone jealous of almost 92%, my clients are thanking me everyday for having the courage to bring a product to the market place that not only protects them but empowers them.  Thanks to my clients, I am ranked #1 in Georgia by the MLS and I plan to keep it that way.
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My friend is an agent - how can I use both of you?

Here is a letter from a client that will give you some ideas.
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